501 '90s Jeans
by Levi's
Trend Summary
Represents The Relaxed Wide-Leg theme with its vintage-inspired, looser fit.
Key Features
- Mid-rise
- Looser straight fit
- Vintage-inspired
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is the use of a cotton/elastane blend to introduce comfort stretch, appealing to value-conscious consumers who prioritize comfort and a forgiving fit.
A zipper fly is used instead of a button fly for ease of use and to reduce manufacturing costs, aligning with a value price point.
The material is a lighter-weight denim, and the branding patch is made from a more cost-effective material like jacron paper or fabric.
The fit, while still relaxed, may be slightly less voluminous to appeal to a broader audience that wants the trend without excessive bagginess.
Success Replication
The spec retains the core silhouette of the reference product: a mid-rise, relaxed fit through the hip and thigh, and a straight leg.
It replicates the popular '90s-inspired, laid-back aesthetic that is a key driver of the reference product's success.
By offering a similar range of essential washes, it captures the versatility that allows customers to style the jeans for various casual occasions.
The overall visual identity remains familiar, tapping into the established trend for relaxed-fit denim.