
Lorna Scalloped-Lace Underwired Bra
by Agent Provocateur
Trend Summary
A classic example of bold, expressive lingerie with a touch of vintage-inspired playfulness. It's designed as a statement piece that celebrates ornate detailing and color.
Key Features
- Contrasting scalloped lace edges
- Three-part cup construction
- Signature bow embellishments
Featured In
Product Specifications
Differentiation Strategy
This specification differentiates itself by elevating every material and construction detail to a true luxury standard. It replaces embroidered tulle with genuine, more expensive French Leavers lace. It introduces pure silk lining and silk-wrapped straps for an unparalleled feel against the skin. All hardware is upgraded from gold-toned to 24k gold-plated as a standard feature. The simple rosebud or satin bow is replaced with a more precious trim, like a pearl or crystal. Finally, specifying European origin (e.g., France or Italy) adds a layer of artisanal prestige that surpasses the reference product's manufacturing origin.
Success Replication
This product builds on the reference's success by amplifying its most luxurious elements. It retains the foundational plunge shape and supportive three-part cup structure, which is proven to be effective and desirable. The core concept of a highly detailed, romantic design on a sheer base is maintained but elevated to a higher level of luxury. The playful and feminine aesthetic is evolved into one of pure opulence, appealing to a customer who seeks the "best of the best." The use of decorative bows and premium hardware is also kept, but significantly upgraded.
