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Lorna Scalloped-Lace Underwired Bra

Lorna Scalloped-Lace Underwired Bra

by Agent Provocateur

premium
US

Trend Summary

A classic example of bold, expressive lingerie with a touch of vintage-inspired playfulness. It's designed as a statement piece that celebrates ornate detailing and color.

Key Features

  • Contrasting scalloped lace edges
  • Three-part cup construction
  • Signature bow embellishments

Featured In

The Zoe Report
InStyle
ELLE
Vogue

Product Specifications

Lingerie Type
Bra
Style
Plunge Underwired Bra
Design Aesthetic
Exquisite, opulent, and heirloom-quality romanticism.
Key Features
French Leavers lace, silk-lined cups, underwired, non-padded, three-part cups, silk-wrapped straps, 24k gold-plated hardware.
Cup Style
Plunge, three-part cup construction. Bottom cups are lined with 100% silk for ultimate comfort. Non-padded.
Underwire
Yes, encased in a silk channel for added comfort.
Main Fabric
Genuine French Leavers lace or custom-designed embroidered tulle.
Material Composition (Shell)
65% Polyamide, 35% Viscose (Leavers Lace).
Material Composition (Lining)
100% Silk.
Material Composition (Wings)
High-retention Italian powermesh for superior support and longevity.
Embroidery & Detailing
Intricate Leavers lace with scalloped "eyelash" edges. Meticulous French seam detailing throughout.
Trim
Hand-tied silk ribbon bows, each adorned with a single freshwater pearl or Swarovski crystal at the center gore and apex.
Shoulder Straps
Adjustable straps, partially or fully wrapped in silk.
Back Closure
Multi-stage hook-and-eye fastening with a silk-lined placket for comfort.
Hardware
24k gold-plated rings and sliders.

Differentiation Strategy

This specification differentiates itself by elevating every material and construction detail to a true luxury standard. It replaces embroidered tulle with genuine, more expensive French Leavers lace. It introduces pure silk lining and silk-wrapped straps for an unparalleled feel against the skin. All hardware is upgraded from gold-toned to 24k gold-plated as a standard feature. The simple rosebud or satin bow is replaced with a more precious trim, like a pearl or crystal. Finally, specifying European origin (e.g., France or Italy) adds a layer of artisanal prestige that surpasses the reference product's manufacturing origin.

Success Replication

This product builds on the reference's success by amplifying its most luxurious elements. It retains the foundational plunge shape and supportive three-part cup structure, which is proven to be effective and desirable. The core concept of a highly detailed, romantic design on a sheer base is maintained but elevated to a higher level of luxury. The playful and feminine aesthetic is evolved into one of pure opulence, appealing to a customer who seeks the "best of the best." The use of decorative bows and premium hardware is also kept, but significantly upgraded.

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