Innerwear as Outerwear
Lingerie is no longer confined to the bedroom, with many pieces now designed to be seen. This trend features bodysuits, corsets, and detailed bralettes being styled as tops, often paired with trousers, blazers, or skirts.
As the US lingerie market looks towards 2026, a significant transformation is underway, driven by a collective desire for comfort, authentic self-expression, and ethical consumption. The dominant trend is a pronounced shift away from restrictive, purely aesthetic undergarments towards versatile pieces that prioritize all-day comfort without compromising on sensuality. This movement is heavily influenced by lifestyle changes, including the prevalence of remote work, which has cemented loungewear-inspired, body-friendly designs like wireless bralettes and seamless briefs as everyday essentials rather than occasional luxuries. Parallel to the comfort revolution, the line between innerwear and outerwear continues to dissolve. Lingerie is stepping into the spotlight, with items such as bodysuits, corsets, and intricately detailed bralettes being intentionally styled as central components of an outfit. This trend empowers consumers to use lingerie as a form of personal expression. Furthermore, sustainability has become a non-negotiable pillar of the industry. There is a growing consumer demand for transparency in production and the use of eco-conscious materials like organic cotton, bamboo, and recycled lace, reflecting a broader market move towards value-aligned purchasing. Aesthetically, the market is embracing a more-is-more philosophy alongside its minimalist, comfort-driven staples. A resurgence of vintage-inspired silhouettes, including structured corsetry and high-waisted briefs, offers a nod to timeless glamour, reinterpreted for the modern wearer. This nostalgic trend is complemented by a surge in bold, expressive details. Vibrant jewel tones, playful prints, and ornate embellishments like intricate embroidery and metallic accents are becoming increasingly popular, allowing individuals to curate a lingerie wardrobe that is both deeply personal and visually dynamic.
Products in this theme
The Balconette
Embodies 'The Comfort Revolution' by prioritizing an impeccable fit and natural form over padding. Its clean lines and modern look also tap into the desire for expressive, yet understated, pieces.
Feathers Contour Plunge Bra
A long-standing favorite that perfectly balances everyday comfort with delicate, expressive lace detailing, making it a versatile and beautiful staple that feels both luxurious and wearable.
Cherry Blossom Convertible Bra
Combines romantic, expressive details with the practical comfort and convertibility demanded by modern consumers, catering to the desire for both beauty and function.
Fits Everybody Scoop Bralette
The epitome of 'The Comfort Revolution,' this bralette prioritizes a barely-there feel for everyday wear and lounging, becoming a foundational piece for a modern wardrobe.
Soft Lounge Long Slip Dress
Perfectly captures the 'Innerwear as Outerwear' trend, transitioning seamlessly from comfortable loungewear to a chic, minimalist street style look that has dominated social media.
Lorna Scalloped-Lace Underwired Bra
A classic example of bold, expressive lingerie with a touch of vintage-inspired playfulness. It's designed as a statement piece that celebrates ornate detailing and color.
Rozlyn Padded Plunge Underwired Bra
Embodies the 'Vintage-Inspired Revival' with its structured silhouette and luxurious detailing, offering a bold, glamorous look that aligns with the trend towards boudoir-inspired, special occasion pieces.
Orla Underwire Bra
Showcases the trend for 'Bold & Expressive Details' through its masterful use of color, while championing 'Sustainable & Conscious Choices' with its use of recycled materials.
Ebba High Waist Knicker
Taps into the 'Vintage-Inspired Revival' with its high-waisted cut, while its vibrant colors and sustainable fabrics make it a thoroughly modern, conscious, and expressive choice.
Trendy Brands
CUUP
A direct-to-consumer brand celebrated for its minimalist aesthetic, inclusive sizing (A-H), and focus on creating comfortable, unlined bras that provide support without padding.
Natori
A luxury lifestyle brand that blends Asian-inspired aesthetics with everyday comfort, famous for its intricate lace, flattering fits, and the philosophy of making lingerie a personal part of a woman's wardrobe.
Skims
Kim Kardashian's solutions-oriented brand focused on inclusive sizing, body positivity, and creating comfortable, technical shapewear, underwear, and loungewear with a second-skin feel.
Ready to start sourcing smarter?
Submit your first brief in under 2 minutes — it's free.
Start sourcing