Orla Underwire Bra
by Dora Larsen
Trend Summary
Showcases the trend for 'Bold & Expressive Details' through its masterful use of color, while championing 'Sustainable & Conscious Choices' with its use of recycled materials.
Key Features
- Unique color-blocking design
- Made with recycled lace and tulle
- Comfortable, unpadded underwire design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by reinterpreting the cup detailing and material choices for the mid-tier market. Instead of eyelash lace, this design uses contemporary floral embroidery on tulle, offering a different visual texture that is both durable and beautiful. While not using recycled materials, it focuses on high-quality power mesh and custom-dyed embroidery to signal value. The choice of rose gold hardware provides a premium feel that distinguishes it from both the original's yellow gold and a value-tier plastic.
Success Replication
This specification retains the successful formula of a structured-yet-sheer underwire bra that combines support with delicate aesthetics. The multi-tonal color story, a hallmark of the reference product, is preserved to maintain its fashion-forward identity. Key design details, such as the contrasting straps and the center keyhole, are also kept to echo the original's unique and thoughtful construction.