3001 Unisex Jersey Short Sleeve Tee
by Bella + Canvas
Product Variations
Trend Summary
This brand is a key player in the 'Sustainable Statements' trend, known for its commitment to eco-friendly production processes and use of high-quality cotton. Its modern, fashion-forward fit also makes it a popular choice for brands creating 'Elevated Basics'.
Key Features
- Eco-friendly production processes
- High-quality, airlume combed cotton
- Modern, fashion-forward fit
- Wide range of colors
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by focusing on value and durability. The switch to a heavier fabric weight (5.3 oz) and tubular construction makes it a more budget-friendly option to produce. This construction, combined with double-needle stitching, can be marketed as a "sturdy" or "classic workhorse" tee. Brands can target the promotional market or consumers looking for a durable, everyday basic that holds up well, contrasting with the lightweight fashion fit of the reference product. The limited, high-demand color palette simplifies inventory and reduces costs, reinforcing its position as a value-oriented staple.
Success Replication
This specification retains the core elements that make the Bella + Canvas 3001 a go-to choice for a broad audience. It keeps the popular unisex sizing and classic crewneck style, ensuring wide appeal. The inclusion of a tear-away label is crucial, as it allows brands to easily rebrand the garment for their own purposes. By using ring-spun cotton, it maintains a softer hand-feel than cheaper, open-end cotton options, echoing the reference product's commitment to comfort.