T-shirt

This product taps into the trend of reviving 90s styles. Its relaxed, slightly boxy silhouette and simple pocket design are reminiscent of 90s skate and casual wear, appealing to Gen Z and Millennial consumers looking for comfortable, vintage-inspired basics.

This product is a perfect example of perfecting an essential. It uses superior fabric (ringspun slub cotton), a refined fit (Modern Boxy), and subtle design details (garment dye, tonal embroidery) to create a high-quality staple that feels like 'quiet luxury.'

By using 100% GOTS certified organic cotton and promoting responsible manufacturing, this shirt directly appeals to the growing consumer demand for ethically and environmentally responsible apparel, allowing shoppers to align their purchases with their values.

The use of combined embroidery and print to create a bold, textured, and multi-layered visual effect aligns perfectly with the move towards expressive and art-inspired graphics.