
A timeless and versatile staple, characterized by a clean line from the hip down to the ankle. Strikes a balance between relaxed and tailored fits, being neither too tight nor too loose.
Trend signals, demand data, and market insights for this product
75/100
sustained
$15 - $60




Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
R13
A beloved actress and enduring style icon, Jennifer Aniston's fashion choices have long been influential for their classic, approachable, and polished aesthetic. Her consistent "less is more" style resonates with a wide audience, making her a powerful force in solidifying timeless trends.
Gap
A model, entrepreneur, and one of the most watched street-style stars, Hailey Bieber's sartorial choices regularly set the trend agenda for both Gen Z and millennials. Her ability to mix high-end and accessible pieces makes her a key influencer for mass-market fashion.
Khaite
As a supermodel and a prominent member of the Kardashian-Jenner family, Kendall Jenner is a major force in the fashion world. Her off-duty looks are closely watched and frequently dictate upcoming trends, from casual wear to high fashion.
Current bestsellers and viral hits defining the consumer expectation.






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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
A modern icon with a vintage soul, the Levi's 501 '90s jeans capture the effortless cool of the decade they're named after. These jeans feature a mid-rise and a classic straight-leg silhouette that is relaxed through the hip and thigh. Unlike a skinny jean, this model offers a looser, slouchier fit that provides comfort without appearing sloppy. Crafted from heavyweight, non-stretch cotton denim, they are designed to feel like a perfectly broken-in vintage pair. The 501 '90s helps push the straight-leg trend by offering a widely accessible and authentic take on a relaxed, vintage-inspired fit that has become a cornerstone of modern casual style.
Key Product: 501 '90s

MARKET LEADER
The '90s Pinch Waist from AGOLDE is a top-of-mind product for trend-aware consumers, celebrated for its flattering high-rise and classic straight leg. This style is inspired by vintage denim and is designed to sit high on the waist with a close-fitting top block that eases into a straight leg. Often crafted from non-stretch or organic cotton, these jeans offer a structured, authentic denim feel that softens with wear. The "pinch waist" detail is key to its popularity, offering a cinched-in effect that is both modern and reminiscent of '90s fashion. By perfecting the high-waist, straight-leg combination, the '90s Pinch Waist has become an iconic representation of the trend, lauded for its ability to look like a prized vintage find with a superior, modern fit.
Key Product: '90s Pinch Waist High Rise Straight Jeans

MARKET LEADER
For the luxury consumer, the Danielle Jean by Khaite is an influential and iconic take on the straight-leg silhouette. These high-rise jeans are designed to visually elongate the legs with a "stovepipe" or slim-straight cut. The Danielle is often crafted from stretch denim, offering a flattering, figure-hugging fit that maintains its shape. A signature detail is the enameled button, which elevates the jean to a statement piece. This model pushes the straight-leg trend into the high-fashion space, demonstrating how the classic cut can be refined with meticulous tailoring, luxurious materials, and distinctive hardware for a polished and modern look.
Key Product: Danielle Stretch Jean
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