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Trend: sustained

Straight-Leg Jeans

A timeless and versatile staple, characterized by a clean line from the hip down to the ankle. Strikes a balance between relaxed and tailored fits, being neither too tight nor too loose.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

sustained

Retail Price Range

$15 - $60

Trend signals, demand data, and market insights for this product

  • A timeless and versatile staple, characterized by a clean line from the hip down to the ankle.
  • Strikes a balance between relaxed and tailored fits, being neither too tight nor too loose.
  • Trending styles often feature a high-rise and come in clean, dark washes or classic mid-blue tones.
  • A popular variation is the "stovepipe" jean, a straight, narrow cut that doesn't cling.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
75

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

134

TikTok Posts

🎵 TikTokHighly TrendingMedium Sentiment
Positive
39.7%
Neutral
44.4%
Negative
15.9%
📸 InstagramTrendingLow Sentiment
Positive
12.5%
Neutral
54.2%
Negative
0.0%

Celebrity Adoption

Jennifer Aniston

R13

A beloved actress and enduring style icon, Jennifer Aniston's fashion choices have long been influential for their classic, approachable, and polished aesthetic. Her consistent "less is more" style resonates with a wide audience, making her a powerful force in solidifying timeless trends.

Hailey Bieber

Gap

A model, entrepreneur, and one of the most watched street-style stars, Hailey Bieber's sartorial choices regularly set the trend agenda for both Gen Z and millennials. Her ability to mix high-end and accessible pieces makes her a key influencer for mass-market fashion.

Kendall Jenner

Khaite

As a supermodel and a prominent member of the Kardashian-Jenner family, Kendall Jenner is a major force in the fashion world. Her off-duty looks are closely watched and frequently dictate upcoming trends, from casual wear to high fashion.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Lee Womens Ultra Lux Comfort with Flex Motion Straight Leg Jean
AmazonBESTSELLER
Lee$15

Lee Womens Ultra Lux Comfort with Flex Motion Straight Leg Jean

4.4
(9,923)
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Wrangler Authentics Men's Regular Fit Comfort Flex Waist Jean
AmazonBESTSELLER
Wrangler$28

Wrangler Authentics Men's Regular Fit Comfort Flex Waist Jean

4.6
(87,370)
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Levi's Women's Ribcage Straight Ankle Jeans
AmazonBESTSELLER
Levi's$30

Levi's Women's Ribcage Straight Ankle Jeans

4.2
(9,184)
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Lee Womens Legendary Mid Rise Straight Leg Jean
AmazonBESTSELLER
Lee$18

Lee Womens Legendary Mid Rise Straight Leg Jean

4.3
(5,996)
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Signature by Levi Strauss & Co. Gold Womens Curvy Straight Jean
AmazonBESTSELLER
Levi Strauss Signature Gold$28

Signature by Levi Strauss & Co. Gold Womens Curvy Straight Jean

4.4
(22,479)
Start Sourcing
Trendy Queen Women's High Waisted Straight Wide Leg Jeans, Comfort Stretch Baggy Denim Pants
AmazonBESTSELLER
Trendy Queen$34

Trendy Queen Women's High Waisted Straight Wide Leg Jeans, Comfort Stretch Baggy Denim Pants

4.3
(189)
Start Sourcing
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Levi's product

Levi's

MARKET LEADER

A modern icon with a vintage soul, the Levi's 501 '90s jeans capture the effortless cool of the decade they're named after. These jeans feature a mid-rise and a classic straight-leg silhouette that is relaxed through the hip and thigh. Unlike a skinny jean, this model offers a looser, slouchier fit that provides comfort without appearing sloppy. Crafted from heavyweight, non-stretch cotton denim, they are designed to feel like a perfectly broken-in vintage pair. The 501 '90s helps push the straight-leg trend by offering a widely accessible and authentic take on a relaxed, vintage-inspired fit that has become a cornerstone of modern casual style.

Key Product: 501 '90s

AGOLDE product

AGOLDE

MARKET LEADER

The '90s Pinch Waist from AGOLDE is a top-of-mind product for trend-aware consumers, celebrated for its flattering high-rise and classic straight leg. This style is inspired by vintage denim and is designed to sit high on the waist with a close-fitting top block that eases into a straight leg. Often crafted from non-stretch or organic cotton, these jeans offer a structured, authentic denim feel that softens with wear. The "pinch waist" detail is key to its popularity, offering a cinched-in effect that is both modern and reminiscent of '90s fashion. By perfecting the high-waist, straight-leg combination, the '90s Pinch Waist has become an iconic representation of the trend, lauded for its ability to look like a prized vintage find with a superior, modern fit.

Key Product: '90s Pinch Waist High Rise Straight Jeans

Khaite product

Khaite

MARKET LEADER

For the luxury consumer, the Danielle Jean by Khaite is an influential and iconic take on the straight-leg silhouette. These high-rise jeans are designed to visually elongate the legs with a "stovepipe" or slim-straight cut. The Danielle is often crafted from stretch denim, offering a flattering, figure-hugging fit that maintains its shape. A signature detail is the enameled button, which elevates the jean to a statement piece. This model pushes the straight-leg trend into the high-fashion space, demonstrating how the classic cut can be refined with meticulous tailoring, luxurious materials, and distinctive hardware for a polished and modern look.

Key Product: Danielle Stretch Jean

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