These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a brand with a strong reputation for sustainability in Latin America, Natura leads the charge with its popular Ekos line. The Hydrating Hand Pulp, a best-seller in Mexico, is a prime example of the brand's commitment to a circular economy. The packaging for some products in this line incorporates post-consumer recycled (PCR) plastic, directly contributing to the reduction of plastic waste. For instance, the Ucuuba hand pulp tube is made with 20% post-consumer recycled material. This initiative not only reduces the use of virgin plastic but also promotes the importance of recycling among consumers, making it an iconic product in the eco-conscious trend.
Key Product: Ekos Hydrating Hand Pulp (Pulpa Hidratante para Manos)
MARKET LEADER
La Roche-Posay, a leading dermo-cosmetic brand, has revolutionized the packaging of its most iconic sun protection line, Anthelios. In a significant step towards sustainability, the brand introduced a new generation of tubes that integrate certified cardboard. This innovative design reduces the amount of plastic used in the tube by a significant 45%. The Anthelios line is a top-of-mind product for sun-conscious consumers in Mexico, and this packaging evolution showcases how a leading brand can push the eco-friendly trend by fundamentally rethinking packaging construction to minimize plastic consumption. The cardboard used is also FSC-certified, ensuring it comes from sustainably managed forests.
Key Product: Anthelios UVMune 400 Invisible Fluid SPF50+
MARKET LEADER
Garnier, a major player in the mass-market beauty segment in Mexico, is making significant strides with its "Green Beauty" commitment, aiming to use 100% recycled plastic in its packaging by 2025 and saving tons of virgin plastic in the process. A flagship product embodying this trend is the SkinActive BB Cream. This popular, all-in-one product is part of Garnier's move towards more sustainable packaging. The brand has started rolling out new packaging that incorporates recycled materials, reducing its reliance on virgin plastics and pushing the eco-friendly trend into the mainstream for everyday consumers.
Key Product: SkinActive BB Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and a stable search interest, suggesting a solid market presence. However, without clear sales volume growth data, the score reflects a steady but not rapidly accelerating trend.
Search interest for eco-recycled plastic cosmetic tubes has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than a rapidly growing or declining trend.
Google Trends (12 Months)
TikTok Posts
30 posts analyzed
AMAI
A prominent Mexican actress and producer who co-founded a beauty brand with a strong environmental ethos. She is a member of one of Mexico's most famous entertainment families and a powerful advocate for sustainable living.
Bailando Juntos
One of Latin America's most influential content creators, her brand emphasizes cruelty-free products and often utilizes recyclable materials like cardboard for packaging.
Sarelly Sarelly
A popular beauty influencer known for her 'clean beauty' advocacy. Her brand focuses on clean, vegan, and multi-use formulas, aligning with conscious consumerism.