Behind the scenes of the AI, data, and social media analysis that power Sourcy's trend insights.
"Trend signal" is our name for the underlying pattern that sits beneath each visible trend card. It's not just a hashtag or a single SKU; it's a cluster of related products and behaviours.
Trend cards in the UI are the "front-end" representation of these signals – designed to make it easy to brief your team and decide what to do.
When we refer to "trend signals 2025" or "trend signals 2026", we're talking about these underlying patterns and how they evolve over time – not a static list, but a living map of where demand is moving.
Sourcy doesn't rely on one source of truth. The AI combines multiple types of data to build a more reliable picture of what's moving.
Public posts, hashtags, and creator content patterns
What people actively search for and how phrases shift
Listing trends, review velocity, and pricing bands
Time-of-year effects and historical category baselines
We don't need every single data point from the internet; we need enough high-quality signals to understand how categories are shifting and where product opportunities are forming.
On their own, raw mentions and searches are noisy. Our trend signals engine applies several layers of AI and heuristics to turn that noise into usable patterns.
Remove spam, normalise different ways of describing the same concept
Group related keywords, products, and formats into a single signal
Measure how signals move week by week, separating spikes from trends
Compare against category baselines to see relative strength
Combine volume, growth, consistency into interpretable labels
The result is an engine that lets you focus on trend validation and finding winning product ideas, instead of manually scraping platforms and building spreadsheets just to see what might be real.
Social platforms are where many product trends show up first. Our job is to turn that firehose into readable signal.
We sample enough relevant public content to see patterns, without needing every post.
Capture product names, formats, claims, and recurring contexts like GRWMs and unboxings.
Include large creators, micro-creators, and everyday users to spot when concepts spread.
Track how quickly concepts spread and separate short-lived spikes from reliable growth.
The goal is not to rank influencers; it's to understand how social media is shifting interest in product categories, so we can feed better trend signals into your sourcing decisions.
Trend signals aren't just about who's talking the loudest. They're designed to reflect changes in real behaviour and preferences.
Sourcy's trend engine combines AI, social media analysis, and behaviour data so you can run real trend validation and focus on finding winning product ideas that fit your brand, budget, and lead times.
From trend signals to sourced products, all in one connected system.