These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Laura Convertible Backpack is a testament to Italian craftsmanship and versatile design. Made from tumbled leather, this bag offers a relaxed, slouchy silhouette that can be worn as a chic backpack or converted into a shoulder bag. This dual-functionality makes it perfect for navigating bustling city environments or traveling, allowing for a seamless transition from sightseeing to an evening out. Its design prioritizes both style and security, featuring zippered storage compartments to keep belongings safe. The Laura is celebrated for its attractive and polished look, no matter how it's carried.
Key Product: The Laura Convertible Backpack
MARKET LEADER
For the woman who values ultimate versatility, the Baggallini Nolita Convertible Backpack is a standout choice. This bag takes convertibility to the next level, transforming from a backpack to a tote and even a crossbody bag with a detachable strap. Made from water-resistant nylon twill, it is a practical option for daily commutes and travel. Its design is a direct response to the need for adaptable accessories, offering a lightweight and functional solution for any situation.
Key Product: Nolita Convertible Backpack
MARKET LEADER
The Aimee Kestenberg Saddle-Up Backpack is a fashion-forward take on the convertible trend. This bag can be carried in three different ways, offering significant versatility. It features a unique, vintage-inspired saddle silhouette with modern details like supple leather, cool cargo pockets, and high-shine metallic buckles and studs. This backpack is praised for being highly functional, with multiple pockets and storage compartments, while its sophisticated design elements make it look refined. It's an ideal choice for those who want a bag that makes a style statement without sacrificing practicality.
Key Product: Saddle-Up Backpack
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume in both value and premium segments has cooled and is not showing significant growth. The trend has a moderate score due to its consistent but not rapidly expanding market presence.
Search interest for convertible and versatile backpacks has remained relatively stable over a long period, indicating consistent consumer interest. The trend is supported by its practical multi-functional appeal for various lifestyles.
Google Trends (12 Months)
TikTok Posts
127 posts analyzed
Coach
Lola Tung, the breakout star of the popular Amazon Prime Video series "The Summer I Turned Pretty," has quickly become a style icon for Gen Z. Her association with the fashion brand Coach, particularly its eco-conscious sub-brand Coachtopia, has solidified her influence in the fashion world. Her accessible yet trendy style resonates with a wide audience, making her a key figure in driving fashion trends.
Itzy Ritzy
From a teen idol to a celebrated actress and mother, Hilary Duff has remained a prominent figure in the public eye. Her street style is often watched and replicated, and as a busy mom, her fashion choices often reflect a need for both style and practicality. This makes her an influential figure for trends that blend fashion with real-world functionality.