These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Founded in 2024, Venus de Tierra creates unique talismans from .925 silver, inspired by myth and intuition. Their pieces are handmade using lost-wax, forging, and welding techniques. The Serpent & Egg Necklace is an iconic piece representing the eternal cycle of life, death, and rebirth, serving as a statement amulet.
Key Product: Serpent & Egg Necklace
MARKET LEADER
An influential brand known for mystical and masterfully crafted pieces. The "I See You" collection draws inspiration from Greek mythology. The Eye Ring, featuring symbols like eyes crafted with precious stones such as turquoise and onyx, reimagines the classic protective amulet with a contemporary, high-fashion sensibility.
Key Product: Eye Ring from the "I See You" collection
MARKET LEADER
A brand rooted in magic, natural stones, and esotericism, named after the Greek goddess of witchcraft. Their pieces are designed as amulets harnessing the energetic properties of minerals. The Jade Pendant is described as a powerful amulet for the heart chakra, symbolizing wisdom, serenity, abundance, and health, drawing from pre-Hispanic beliefs where jade was a stone of life, power, and fertility.
Key Product: Jade Pendant
Current bestsellers and viral hits defining the consumer expectation.
275,900 Views
42,222 likes
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows a recent dramatic increase, the overall trend has been flat for a long period, and there is no sales data to confirm commercial traction. The cultural excitement around personalization and mindfulness suggests potential for growth, but current volume is unconfirmed.
Search interest for symbolic and amulet body jewelry has been consistently low, with a sudden, sharp spike in interest in early April 2025. This indicates a recent surge from a low base, suggesting the trend is just beginning to gain traction.
Google Trends (12 Months)
TikTok Posts
72 posts analyzed
Undisclosed
Julieta Emilia Cazzuchelli, known as Cazzu, is an influential Argentine rapper and singer with a large following in Mexico. Known as "La Jefa del Trap," her edgy and gothic style makes her a trendsetter for the youth market.
Bvlgari
Danna Paola is a globally recognized Mexican actress, singer, and model who evolved from a child actress to a pop superstar and fashion icon.
Bvlgari
Eiza González is a Mexican actress and singer who has achieved success in Hollywood. She is a global ambassador for Bvlgari and is known for her sophisticated and glamorous style.