These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Amvox ARF 1480 I.A. stands out as a significant innovation in the Brazilian market, being touted as the first air fryer with artificial intelligence. This product pushes the smart trend forward by incorporating a camera that recognizes food placed inside the basket. Based on this recognition, the air fryer automatically sets the ideal temperature and cooking time, simplifying the process for the user. It also notifies the user if the food needs to be turned. With a large 8-liter capacity and 1,700W of power, it caters to families while positioning itself at the forefront of kitchen technology.
Key Product: ARF 1480 I.A.
MARKET LEADER
Philips Walita, a pioneer in the air fryer category, embraces the smart trend with its Connected line, notably the Smart Airfryer XXL. This model's key feature is its integration with the NutriU app, which allows users to control the appliance remotely and access over 300 recipes. The app provides step-by-step guidance, making it easy to explore new dishes. The XXL model also features Twin TurboStar technology for faster cooking and fat removal, reinforcing the brand's commitment to healthy and efficient meal preparation. Its connectivity makes it an iconic product for consumers seeking a guided and versatile smart cooking experience.
Key Product: Smart Airfryer XXL Connected
MARKET LEADER
Xiaomi has successfully translated its strength in smart devices to the kitchen with its "Fritadeira Air Fryer Inteligente". This product is a top-of-mind choice for tech-savvy consumers due to its seamless app integration and voice control capabilities via Google Assistant. The appliance allows for scheduling meals up to 24 hours in advance and offers a wide range of functions beyond frying, including baking and defrosting. By combining the convenience of remote operation and voice commands with a minimalist design, the Xiaomi Smart Air Fryer embodies the trend of a connected and automated home.
Key Product: Fritadeira Air Fryer Inteligente
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with search interest generally increasing over time, though it has not yet reached peak levels. Without sales data, it's difficult to assess volume growth, but the increasing search interest suggests potential for future sales.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer curiosity and adoption. The integration with smart home technology and app-controlled features are driving this increased attention.
Google Trends (12 Months)
TikTok Posts
16 posts analyzed
Philips Walita
Known as "Rainha da Airfryer" (Queen of the Airfryer), she is a culinary influencer with nearly 2 million Instagram followers. In September 2025, she was appointed the first "Chief Airfryer Officer (C.A.O.)" for Philips Walita.
Electrolux
A respected chef, author, and TV presenter in Brazil, known for her focus on "real food" and practical, healthy eating. She has a long-standing partnership with Electrolux, co-creating and endorsing a signature line of kitchen appliances.