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Trend: growing

Exfoliating & Detox Bath Salts

  • -This category focuses on the functional skincare benefits of bath salts.
  • -These products are formulated with granules like sea salt or Epsom salt to provide physical exfoliation, removing dead skin cells and promoting circulation.
  • -Often enriched with ingredients like clays and specific essential oils, they claim to offer detoxifying properties, helping to purify the skin and draw out impurities.
  • -Many are promoted for versatile use, including as a body scrub in the shower or for a detoxifying foot soak.
Exfoliating & Detox Bath Salts image 1
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Labotrat product

Labotrat

MARKET LEADER

The Labotrat Lemongrass Exfoliating Bath Salts are designed to soften the skin through their exfoliating action. This product provides a deep cleansing for both the body and face and can be used in the bath or as a foot soak. Its formulation is dermatologically tested, ensuring a refreshing and renewing experience that helps to remove dead skin cells, a key aspect of the exfoliation trend.

Key Product: Sais de Banho Esfoliante Capim Limão

Granado product

Granado

MARKET LEADER

Granado's Terrapeutics Brazil Nut Bath Salts are formulated to promote cleansing, exfoliation, and skin hydration. Enriched with Brazil nut oil, known for its nourishing properties, these salts leave the skin with a velvety and refreshed feel. This product embodies the detox trend by purifying the skin while providing essential minerals that help restore the body's balance, making it a popular choice for a revitalizing bath.

Key Product: Sais de Banho Terrapeutics Castanha do Brasil

Doka Home Spa product

Doka Home Spa

MARKET LEADER

The Doka Home Spa Detox Bath Salt is specifically created to offer a detoxifying experience combined with light exfoliation. It features a blend of green tea, lemon, and lily of the valley, which provides an antioxidant effect and a refreshing spa-like aroma. The salt granules gently exfoliate the skin, while the overall formula aims to purify and balance, aligning perfectly with the consumer desire for detoxifying bath rituals.

Key Product: Sal de Banho Detox

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Sais Enferuescentes Detox Repos 200gr
Shopee
R$35

Sais Enferuescentes Detox Repos 200gr

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Sais de banho Fino Efervescente 120g - Farinha de Chá verde e Alecrim - Detox energético
Shopee
R$15

Sais de banho Fino Efervescente 120g - Farinha de Chá verde e Alecrim - Detox energético

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Sais de Banho - Alecrim - Karité - Ametista 1kg - Capilar Essência
Shopee
R$42

Sais de Banho - Alecrim - Karité - Ametista 1kg - Capilar Essência

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Sais de Banho Espumante de Chuveiro Perfumado 1kg Banheira Ofurô Hidro Jacuzzi SAL FINO
Shopee
R$13

Sais de Banho Espumante de Chuveiro Perfumado 1kg Banheira Ofurô Hidro Jacuzzi SAL FINO

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Sais de Banho Perfumado Esfoliante para Chuveiro 180g
Shopee
Serenna SenseR$25

Sais de Banho Perfumado Esfoliante para Chuveiro 180g

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Sais para Banho Relaxante - Diversos Aromas - 900g - Yantra Cosméticos -
ShopeeBESTSELLER
Yantra CosméticosR$23

Sais para Banho Relaxante - Diversos Aromas - 900g - Yantra Cosméticos -

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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

While sales data is unavailable, the recent surge in search interest suggests strong engagement and potential for rapid growth. The cultural relevance of advanced body care routines supports a high trend score.

Search interest for exfoliating and detox bath salts has been relatively stable but shows a recent significant spike, indicating growing consumer attention. The trend is being fueled by a broader movement towards 'skinification' in body care.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

38

TikTok Posts

Celebrity Adoption

Bruna Marquezine

Actress

Isabeli Fontana

Supermodel

Cleo Pires

Natura

Actress and singer