Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win in the value segment, we will launch a dual-action body scrub that delivers immediate, visible results for common...
Our premium product will be a dermatologist-tested, clinical-strength body treatment engineered to solve persistent Kera...
•To win in the value segment, we will launch a dual-action body scrub that delivers immediate, visible results for common concerns like bumpy skin and ingrown hairs.
•By combining effective chemical exfoliants (AHA/PHA) with a satisfying physical scrub texture, we address the top customer demands.
•We will solve key frustrations with smart packaging (squeeze tube) and a pleasant but light scent, creating a high-value product that feels like a bargain.
•This positions us as the go-to affordable solution for smooth, radiant skin, directly competing with overpriced or ineffective alternatives.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Type | Dual-Action Chemical & Physical Exfoliant | Combines customer-preferred AHA/PHA with a physical scrub. Reviews show this 'all-in-one' approach is seen as highly effective and a key purchase driver for a complete body treatment. |
| Key Actives & Labeling | AHA (Lactic Acid) + PHA (Gluconolactone). Clearly state 'AHA + PHA Body Scrub' on the front of the package. | Directly addresses the negative insight that customers want active ingredients clearly advertised. Using a gentler PHA alongside AHA caters to the demand for formulas suitable for sensitive skin. |
| Physical Exfoliant | Fine Sugar Crystals | Delivers the 'gritty but gentle' texture customers love. This avoids the perception of being an ineffective 'body wash' while remaining non-abrasive for sensitive areas like the bikini line. |
| Hydrating Ingredients | Shea Butter and Oat Extract | Addresses the positive insight that customers love formulas that exfoliate without stripping moisture. This leaves skin feeling hydrated post-shower, a key differentiator in this segment. |
| Scent Profile | Light Peach & Papaya Fragrance | Leverages the popularity of pleasant, fruity scents mentioned in reviews, but specifies 'light' to avoid the negative feedback on strong fragrances being unsuitable for sensitive areas. |
| Packaging | 200ml (6.7 fl oz) Squeeze Tube | Solves two major complaints: tubs drying out and small container sizes. A tube is more hygienic and a larger volume enhances the perceived value for money. |
| Targeted Claims | Smoothes Rough & Bumpy Skin, Helps Prevent Ingrown Hairs | Focuses marketing on the specific problems customers are trying to solve (like KP and razor bumps), which significantly increases the product's perceived value and effectiveness. |
Significantly reduces formula cost by removing the most expensive active ingredients. This targets the lowest price point within the value segment.
Tubs are generally cheaper to source than tubes. This is a common format for brands offering `bulk body scrub` options and can reduce overall COGS.
Skips lengthy R&D and stability testing, allowing for a much faster path to market by leveraging a supplier's proven formula base.
Eliminates lead times associated with custom packaging molds or colors, speeding up the production timeline significantly.
Creates a highly memorable and desirable product that stands out from generic fruity scents. Positive reviews show a 'delicious' scent is a major driver of satisfaction and repurchase.
Adds a visual point of difference on the shelf and during use, making the product more appealing and 'Instagrammable' without compromising on gentleness.
Verified suppliers and product samples we recommend for this category.
Aloe Exfoliating Gel Deep Cleansing Facial Gentle Exfoliating Facial Body Scrub Mud Wholesale
AUD $0.20
MOQ: 3 | Orders: 223,202
Aloe Exfoliating Gel Spray Rubbing Clay Full Body Scrub Exfoliating Cleanser
AUD $0.20
MOQ: 1 | Orders: 22,437
Zhengcai facial Aloe Vera exfoliating gel rub mud treasure wholesale body cleaning scrub cranberry exfoliating
AUD $0.20
MOQ: 1 | Orders: 8,610
Positive color aloe vera exfoliating gel facial deep cleansing pores exfoliating scrub body mud treasure wholesale
AUD $0.20
MOQ: 1 | Orders: 22,529
Quality risks, pricing levers, and key specifications to keep in mind.
Sourcing for chemical exfoliant body scrubs is highly concentrated in China's Guangdong province, with Guangzhou, Foshan, and Shantou emerging as the primary manufacturing clusters. These cities form the core of China's cosmetics industry, offering a complete ecosystem from raw material and packaging supply chains to advanced R&D and large-scale production with strong export logistics.
As China's 'beauty capital,' this cluster features a vast network of advanced factories, a complete supply chain for raw materials and packaging, and strong R&D capabilities. Its strategic location in the Pearl River Delta provides significant logistical advantages for global exports.
⚠️ The high concentration of suppliers can lead to significant variation in quality and specialization; thorough vetting is essential to find the right partner.
A key manufacturing hub recognized for its cost-effective production capabilities and robust supply chains for raw materials. This cluster offers a strong balance of quality and competitive pricing.
⚠️ May have less emphasis on cutting-edge R&D compared to Guangzhou; the primary focus is on efficient, large-scale production.
This cluster benefits from its proximity to the dense toy and plastics supply chains of the Pearl River Delta, providing strong capabilities in packaging. It represents a significant concentration of cosmetics suppliers.
⚠️ Cosmetics manufacturing may be a secondary focus for some suppliers in this region; requires careful qualification to ensure expertise in personal care formulations.
Submit your design with target specs, and we'll connect you with vetted manufacturers.