These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Jurlique's Calming Lavender Body Lotion is an iconic product for consumers seeking tranquility and relaxation. This luxurious lotion is designed to deeply hydrate the skin with a blend of macadamia seed and avocado oils, leaving it feeling soft and nourished. Its primary wellness attribute comes from the inclusion of lavender essential oil, renowned in aromatherapy for its ability to calm the senses and promote relaxation. This product pushes the wellness trend by transforming a simple moisturizing step into a peaceful, end-of-day ritual. The formula is rich in organic botanicals grown in South Australia, further appealing to the conscious consumer. Recent reviews from 2025 highlight its relaxing properties, with users noting it as a perfect lotion to apply before bed for a sense of calm.
Key Product: Calming Lavender Body Lotion
MARKET LEADER
L'Occitane is a leading brand in the wellness space, and its Aromachologie Relaxing Body Lotion is a prime example of this trend. The lotion's formula is centered around a unique blend of five essential oils, including lavender, geranium, ylang-ylang, cedar, and sweet orange, specifically chosen to create a moment of well-being and relaxation. This product helps to push the wellness trend by directly linking its use to stress relief and serenity through its aromatherapeutic properties. The fresh, creamy lotion moisturizes the skin with shea butter while its scent provides a calming sensory experience, making it ideal for unwinding.
Key Product: Aromachologie Relaxing Body Lotion
MARKET LEADER
Aesop has built a reputation on sophisticated, design-led products that offer a distinct sensory experience, and the Rejuvenate Intensive Body Balm is a top-of-mind choice for wellness-conscious consumers. This intensely nourishing balm is formulated with botanical actives from tangerine rind, vanilla, and sandalwood, which provide a refreshing and soothing aroma that awakens the senses. The product embodies the wellness trend by creating a spa-like ritual at home, encouraging users to massage the balm into warm skin to soothe and hydrate. It is particularly suited for very dry skin, offering exceptional moisture while its refined, woody, and warm aroma promotes a sense of tranquility and rejuvenation.
Key Product: Rejuvenate Intensive Body Balm
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, suggesting growing engagement. However, without sales data, it's difficult to fully assess the volume growth, placing the score in the medium range.
Search interest for wellness-infused body lotion shows a recent upward trend after a period of stability. This indicates growing consumer interest and adoption of this self-care focused product category.
Google Trends (12 Months)
TikTok Posts
57 posts analyzed
KORA Organics
Miranda Kerr is an Australian supermodel and businesswoman who founded the certified organic skincare brand KORA Organics. She is a prominent advocate for clean and holistic beauty, and her brand is well-established in Australia.
Goop
Gwyneth Paltrow is an American actress and the founder of the lifestyle and wellness brand, Goop. Her brand has a significant influence on the wellness market globally, including in Australia where Goop Beauty is available.
General preference for hydrating and soothing products.
Chris Hemsworth is a globally recognized Australian actor whose influence extends into the health and wellness sphere through his fitness app, Centr, which promotes a holistic approach to well-being.