These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Natio's Spa Relaxing Magnesium & Mineral Bath Salts combines mineral-rich salts with a blend of citrus and floral botanicals, including Magnesium, Lavender flowers, and essential oils from Orange, Lime, Tangerine, and Lemon. It is designed to soothe muscles, support wellbeing, and rejuvenate the mind and body. As part of the popular Spa range, its availability in major retailers makes it an accessible and luxurious botanical bath option.
Key Product: Spa Relaxing Magnesium & Mineral Bath Salts
MARKET LEADER
Dr Teal's Soothe & Sleep with Lavender combines pure Epsom salt (Magnesium Sulfate) with lavender essential oil to calm the senses and promote relaxation. This top-selling product highlights the therapeutic benefits of combining mineral salts with botanicals for stress relief and improved sleep. It is a staple in many Australian households due to its widespread availability.
Key Product: Pure Epsom Salt Soaking Solution, Soothe & Sleep With Lavender
MARKET LEADER
The Australian Natural Soap Company's Lemon Myrtle Everyday Luxury Bath Salts utilize the native Australian plant, lemon myrtle, to invigorate and soothe the skin with its zesty fragrance, acting as a remedy for fatigue. The product is known for its clean ingredients and sustainable packaging, including a reusable glass jar with a bamboo lid, appealing to ethically conscious consumers.
Key Product: Lemon Myrtle Everyday Luxury Bath Salts
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent, moderate search interest and aligns with popular themes like natural beauty and self-care, indicating steady engagement. However, without sales data or significant upward search momentum, the score reflects a stable but not rapidly growing market.
Search interest for botanical infused bath salts has remained consistently stable over the observed period. The trend is supported by ongoing consumer interest in natural beauty and self-care.
Google Trends (12 Months)
Koala Eco
An international supermodel and a member of the Kardashian-Jenner family, Kendall Jenner holds significant sway over trends in the fashion and beauty industries globally.
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Known as 'The Body', Elle Macpherson is an Australian supermodel, businesswoman, and a prominent wellness advocate.
Kora Organics
Australian supermodel and founder of the certified organic skincare brand Kora Organics, Miranda Kerr is a leading figure in the clean beauty and wellness movement.