These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A high-performance body treatment formulated to work overnight to address a range of concerns including crepiness, uneven skin tone, and loss of firmness. The potent combination of retinol and exfoliating acids promotes cell turnover and collagen production, helping to smooth and refine skin texture for a more luminous and youthful appearance. Its effectiveness in firming the skin and reducing redness has made it an iconic product for those seeking visible, clinical-level results from their body care.
Key Product: Retinol Reboot Exfoliating Body Treatment
MARKET LEADER
Marketed as a "3-in-1 Antioxidant Serum Cream," it is specifically designed to deliver face-grade actives to the entire body. The formula is packed with a powerhouse trio of 2% Niacinamide to strengthen the skin barrier and even tone, alongside Chebula and Amla fruit extracts, which provide antioxidant power to brighten and firm the skin. This product pushes the trend by treating the body with the same targeted approach as the face, addressing issues like dullness and uneven tone.
Key Product: MahaGlow Body Cream
MARKET LEADER
This product encourages consumers to target signs of aging like fine lines and uneven skin tone on their body. The formula combines the power of retinol to speed up cell turnover with antioxidant-rich berry extracts and plumping peptides. It effectively introduces the gold-standard anti-aging ingredient into a daily body care routine, helping to exfoliate, smooth, and revitalize tired-looking skin.
Key Product: Retinol Body Lotion
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural attention driven by the 'skinification' of body care. While specific sales volume data is unavailable, the increasing search interest suggests a growing market.
Search interest for actives-infused body lotion shows a clear upward trajectory with recent peaks, indicating growing consumer demand. The trend is driven by a desire for more effective, targeted body care solutions.
Google Trends (12 Months)
TikTok Posts
96 posts analyzed
Nécessaire
Australian influencer, entrepreneur, and former lawyer. Co-founder of the eco-conscious brand Slinkii.
Rare Beauty
International superstar with a profound influence on the Australian mass market. Her brand, Rare Beauty, is a top-seller at Sephora Australia.