These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A dual-action scrub that has achieved cult status, this product tackles bumps and breakouts with a potent blend of chemical and physical exfoliants. It features glycolic and lactic acids (AHAs) that work to dissolve dead skin cells and clear congestion within the pores. This action is complemented by pumice, a ground volcanic stone, which physically buffs away rough patches. The formula is designed to address concerns like keratosis pilaris and body acne, leaving the skin feeling exceptionally smooth and refreshed. Frank Body, a Melbourne-based brand, is known for its cheeky marketing and effective, coffee-based and active-infused skincare, making this scrub a top-of-mind choice for trend-conscious consumers.
Key Product: Glycolic Body Scrub
MARKET LEADER
Alpha-H is a prominent Australian brand renowned for its clinical approach to skincare and its pioneering use of glycolic acid. The Micro Super Scrub is a testament to this expertise, formulated for the body with a significant 12% glycolic acid concentration. This AHA powerhouse effectively resurfaces the skin by dissolving the bonds holding dead cells, which helps to improve skin tone and texture. It combines this chemical exfoliation with biodegradable jojoba beads for a gentle physical polish. This product is celebrated for its ability to deliver a professional-level exfoliation at home, revealing brighter and smoother skin without causing dryness.
Key Product: Micro Super Scrub with 12% Glycolic Acid
MARKET LEADER
A highly targeted treatment that has become a go-to for tackling "strawberry skin" or "chicken skin," scientifically known as keratosis pilaris. This scrub's popularity in Australia is evident through its availability at major beauty retailers. It delivers the benefits of a chemical peel and microdermabrasion in one by combining a powerful 10% concentration of glycolic and lactic acids (AHAs) with physical pumice buffing beads. The AHAs work to loosen the skin's top layer and decongest pores, effectively smoothing away the rough, bumpy texture associated with KP.
Key Product: KP Bump Eraser Body Scrub with 10% AHA
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest indicates a growing trend with increasing cultural relevance. This suggests a solid potential for volume growth and sustained engagement.
Search interest for chemical exfoliant body scrubs shows a general upward trend with some fluctuations. The growing awareness of active ingredients in body care suggests continued interest.
Google Trends (12 Months)
TikTok Posts
63 posts analyzed
Frank Body
Riley Hemson is a prominent Australian influencer known for her advocacy of body positivity and her authentic approach to beauty and lifestyle content. Her influence is particularly strong in the fashion and beauty sectors, where her endorsements can significantly impact consumer trends among the mass market in Australia.
Go-To
Zoë Foster Blake is one of Australia's most influential beauty figures. As a former beauty editor, author of beauty books, and the founder of the wildly successful Australian skincare brand Go-To, her recommendations carry immense weight.
Alpha-H
Rosie Huntington-Whiteley is an international supermodel, actress, and businesswoman with a globally recognized sense of style and beauty. Her influence extends significantly into the Australian market, where she is seen as a beauty icon.