These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Highlighted in lists of best new body care launches for 2025, this body milk is celebrated for its use of the iconic Australian native Kakadu Plum. This ingredient is renowned for being exceptionally rich in antioxidants and having a higher concentration of Vitamin C than most other fruits, which helps to give the skin a radiant glow. The silky, sheer formula pushes the native botanical trend by showcasing a hero ingredient for its scientifically-backed benefits, while also being enriched with niacinamide, shea butter, and Vitamin E to soften and hydrate the skin.
Key Product: Kakadu Plum Body Milk
MARKET LEADER
This lotion from a 100% Australian and Aboriginal-owned brand is formulated based on 60,000 years of traditional experience with native plants. It powerfully represents the native botanicals trend by using a unique blend of wild-harvested ingredients, including White Cypress, Buddha Wood, Kakadu Plum, Davidson Plum, Finger Lime, and Lemon Myrtle. The product is designed to nourish, rejuvenate, and lock in moisture, offering users an authentic connection to Australia's botanical heritage.
Key Product: Body Lotion
MARKET LEADER
This lightweight and fast-absorbing body lotion is infused with a variety of vitamin-rich native Australian extracts, making it a prime example of the botanical trend. Its formula features a bouquet of native ingredients, including Kakadu Plum, Desert Lime, Kangaroo Paw, and Emu Apple, chosen for their ability to strengthen the skin's barrier and improve elasticity. The product's focus on a complex blend of botanicals highlights the move towards creating sophisticated, high-performance skincare from local flora.
Key Product: Native Flora Hand and Body Lotion
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance due to its natural and eco-conscious positioning. However, the lack of significant growth in search volume and absence of sales data prevents a higher score.
Search interest for Native Botanicals Body Lotion has remained consistently stable over the observed period. The trend shows a steady level of engagement without significant fluctuations, indicating a consistent demand.
Google Trends (12 Months)
TikTok Posts
67 posts analyzed
Go-To
Prominent Australian author, beauty editor, and entrepreneur, founder of the skincare brand Go-To.
Aēsop
Internationally acclaimed Australian actress and producer with significant influence in the film and beauty industries.
Sukin Naturals
Australian television presenter, actor, and singer, recognized for her balanced and healthy lifestyle.