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Trend: growing

Upholstered & Tufted Bed Frame

These bed frames feature a headboard and sometimes the entire frame wrapped in fabric or leatherette. Padded headboards provide extra comfort for sitting up in bed to read or watch TV.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

72/100

Trend Status

growing

Retail Price Range

N/A

Trend signals, demand data, and market insights for this product

  • These bed frames feature a headboard and sometimes the entire frame wrapped in fabric or leatherette.
  • Padded headboards provide extra comfort for sitting up in bed to read or watch TV.
  • Designs range from deeply tufted, traditional styles to more contemporary, clean-lined upholstered frames.
  • Available in a variety of colors and textures, allowing for personalization of the bedroom's look and feel.
Upholstered & Tufted Bed Frame main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
72

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

Celebrity Adoption

Heart Evangelista

Genteel Home

A multitalented actress, artist, global fashion icon, and entrepreneur with immense influence in the Philippines. Her sophisticated and high-fashion personal style extends to her home interiors. She is a brand ambassador for property developer RLC Residences.

Gabbi Garcia

A popular actress, singer, and digital content creator known for her fresh and modern style, with a significant following among younger audiences. Her home reflects a 'tropical glam' aesthetic.

Kryz Uy & Slater Young

A popular and influential couple, consisting of a lifestyle/travel blogger (Kryz Uy) and an engineer/actor/entrepreneur (Slater Young). They are known for their 'Skypod' home in Cebu and are influential in home design and lifestyle.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

No product examples available for this source.

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

BLIMS Fine Furniture

MARKET LEADER

The Dallas Bed Frame by BLIMS Fine Furniture is an iconic representation of the upholstered trend, designed for serene comfort. It features a prominent, deeply tufted headboard that creates a luxurious and inviting focal point in the bedroom. This plush detailing not only adds a touch of classic elegance but also provides a soft, cushioned backrest, enhancing comfort for activities like reading or watching movies in bed. The frame is fully upholstered in sophisticated, neutral-toned fabrics, allowing it to blend seamlessly into various interior design schemes. Built with a robust combination of wood, LVL/ply, and MDF, the Dallas bed embodies the move towards bed frames that are both a stylish centerpiece and a durable foundation for rest.

Key Product: Dallas Bed

Uratex product

Uratex

MARKET LEADER

Uratex, a household name in the Philippines for sleep products, pushes the upholstered and tufted trend with its highly functional Sofia Drawer Bed. This model features a distinctively tufted headboard that provides a soft and elegant backing. Upholstered in a durable flat-woven fabric, the Sofia bed is designed not just for style but also for practicality, passing US standards for quality. It cleverly integrates three storage drawers, addressing the consumer need for space-saving solutions in modern homes. By combining the plush, decorative appeal of a tufted headboard with hidden storage, the Sofia Drawer Bed is a top-of-mind choice for Filipinos seeking both trend-forward design and everyday functionality.

Key Product: Sofia Drawer Bed

IKEA product

IKEA

MARKET LEADER

IKEA's TUFJORD bed frame is a prime example of the global trend towards soft, enveloping bedroom furniture, tailored for the Philippine market. Its most defining feature is the curved, plush headboard that provides a cozy and embracing feel, perfect for unwinding. The frame is fully upholstered, which softens the lines and contributes to a quieter, more serene bedroom atmosphere. The TUFJORD's simple yet stylish design, available in trendy colors, makes it a versatile centerpiece that can anchor a modern or minimalist bedroom aesthetic. As a product from a globally influential brand, it is an iconic choice for trend-aware consumers looking to create a comfortable and stylish personal retreat.

Key Product: TUFJORD Upholstered Bed Frame

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