These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A powerful anti-aging body treatment formulated with oil and butter from Tukumã, an Amazonian fruit. It focuses on cellular regeneration by protecting and stimulating the skin's natural production of hyaluronic acid, combating signs of aging. The wash uses gentle exfoliating particles to remove dead cells, leaving the skin smoother and prepared for deeper hydration.
Key Product: Ekos Tukumã Exfoliating Liquid Body Wash
MARKET LEADER
Designed to combat the effects of stress on the skin, a major contributor to premature aging. The formula features pure Quinoa drops for hydration and nutrition, and Jasmim Sambac extract, an antioxidant that fights oxidative damage. Its gentle exfoliating particles remove impurities and dead cells, offering a revitalizing experience that leaves skin renewed and luminous.
Key Product: Nativa SPA Jasmim Sambac Anti-Stress Exfoliating Liquid Body Wash
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural buzz around skinification and at-home treatments. While sales volume data is unavailable, the increasing search interest suggests growing commercial traction.
Search interest for exfoliating renewal body wash shows a clear upward trajectory, indicating growing consumer interest. The trend is being fueled by a desire for at-home spa experiences and improved skin radiance.
Google Trends (12 Months)
3 posts analyzed
L'Occitane au Brésil
A digital entrepreneur and one of Brazil's most influential beauty content creators. Starting as a beauty vlogger, she has built a business empire including her own makeup line. She is a brand ambassador for L'Occitane au Brésil.
Natura
Gained nationwide recognition after participating in a major reality TV show in Brazil. Her roots in the Amazon region align with her role as a brand ambassador for the Natura Ekos line.
O Boticário
A celebrated singer and an icon of tecnomelody from the state of Pará. She is a new brand ambassador for O Boticário, focusing on the North of Brazil.