These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult-favorite, this luxurious and lightweight body oil illuminates the skin with a golden, sun-kissed sheen, while leaving behind a delicate coconut-vanilla scent. Its formula is designed to be nourishing and hydrating without feeling greasy, making it a go-to for those looking to achieve a radiant, healthy-looking glow. The fine shimmer catches the light, helping to create a luminous and perfected appearance, pushing the trend of skin that not only feels good but looks effortlessly expensive.
Key Product: Shimmer Body Oil
MARKET LEADER
This shimmering body oil is an iconic product that delivers an "endless summer" glow. It features a lightweight formula that can be used on both body and hair, imparting a sun-kissed shine. The product is celebrated for its luxurious Solar Floral fragrance, which enhances the sensory experience. By combining a noticeable shimmer with a sophisticated scent, it perfectly captures the essence of the fragranced and shimmering body care trend, appealing to those who desire a glamorous, radiant finish.
Key Product: Bronze Goddess Shimmering Oil Spray for Hair & Body
MARKET LEADER
A celebrated product in the Australian beauty community, this body oil won a Beauty Heaven Best in Beauty Award in 2025, voted for by consumers. It provides an instant, natural-looking, sun-kissed radiance without being overly glittery. The formula is deeply hydrating, packed with cocoa butter and vitamin E, and features the classic Palmer's cocoa butter scent. Its popularity and award-winning status highlight its position as a top-of-mind product for consumers seeking an affordable, effective, and beautifully fragranced shimmer lotion.
Key Product: Shimmer Radiance Body Oil
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with increasing search interest and cultural relevance, particularly for Gen Z and special occasions. However, without sales data, it's difficult to fully assess commercial volume and growth.
Search interest for fragranced and shimmer body lotions shows a general upward trend with some fluctuations. The theme is gaining traction due to its appeal for self-expression and special occasions.
Google Trends (12 Months)
Patrick Ta Beauty
Shanina Shaik is an Australian model who has gained international recognition for her work with major fashion brands and as a Victoria's Secret model. Her 'bronzed and dewy' aesthetic makes her a natural influencer for the shimmer body lotion trend.
Michael Kors
Shanina Shaik is an Australian model who has gained international recognition for her work with major fashion brands and as a Victoria's Secret model. Her 'bronzed and dewy' aesthetic makes her a natural influencer for the shimmer body lotion trend.
Sol de Janeiro
Jessica Mauboy is a celebrated Australian singer, songwriter, and actress who rose to fame on 'Australian Idol.' As a prominent figure in the Australian entertainment industry, her style and beauty choices are closely watched. Mauboy often sports a radiant and glowing look and launched her own suncare brand, Desert Rose.