These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
SALT by Hendrix is a Sydney-based brand celebrated for its visually stunning, plant-derived skincare and body care products. Their offerings are designed to be a luxurious and uplifting experience, embracing organic purity with high-quality ingredients. The brand's bath salts are particularly iconic, turning a bath into a pool of petals and beneficial minerals. The Globosa + Green Tea Soak Infusion is a prime example of the luxury gifting trend, featuring a vibrant mix of Dead Sea and Himalayan Pink Salts, infused with the calming properties of Green Tea and the visual appeal of Globosa flowers. This product pushes the trend by creating a highly photogenic and sensorial bathing experience, making it a popular gift for the style-conscious consumer. The beautiful glass-jar packaging further enhances its status as a luxurious, gift-worthy item.
Key Product: Soak Infusion - Globosa + Green Tea
MARKET LEADER
The Salt Box has established itself as a trusted Australian-owned brand specializing in high-quality, natural salts sourced from pristine locations around the world. The brand is passionate about providing pure minerals without additives, catering to wellness seekers. Their "Relaxation Bath Soak" is a top-of-mind product for those seeking a luxurious and therapeutic bathing experience, making it an ideal gift. Packaged in a classic 600g gift jar, it combines the wellness benefits of natural Epsom Salt and detoxifying Pink Himalayan Salt with the calming aromatherapy of Lavender and Citrus essential oils. This product embodies the gifting trend by offering a generous size, elegant presentation, and a focus on tangible relaxation and de-stressing benefits, appealing to a wide audience looking for a thoughtful and practical luxury gift.
Key Product: Relaxation Bath Soak 600g Gift Jar
MARKET LEADER
iKOU is a prominent Australian brand, hand-blending its products in the Blue Mountains and focusing on natural aromatherapy to promote harmony of mind, body, and spirit. The brand is synonymous with luxury, wellness, and clean beauty. The De-Stress Aromatherapy Bath Soak is one of iKOU's most iconic products, perfectly aligning with the luxury and gifting theme. It features a blend of Epsom and sea salts infused with a carefully selected mix of essential oils, including Geranium, Clementine, Patchouli, and Australian Lavender, to soothe the emotions and promote relaxation. Presented in a signature jar, it pushes the gifting trend by offering a holistic, spa-quality ritual at home. The emphasis on emotional well-being and stress relief makes it a deeply thoughtful and on-trend gift for those seeking tranquility and self-care.
Key Product: De-Stress Aromatherapy Bath Soak
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some recent positive movement, the lack of sales data makes it difficult to assess commercial traction. The trend is gaining cultural traction as a luxury self-care and gifting item.
Search interest for luxury bath salts shows a recent upward trend, indicating growing consumer interest. The trend is driven by the self-care movement and the desire for premium gifting experiences.
Google Trends (12 Months)
Goop
International supermodel, founder, and CEO of the certified organic skincare brand Kora Organics.
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Australian model, businesswoman, and wellness entrepreneur.
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International model and influencer.