These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Terrapeutics Calêndula Bath Salts are a hallmark of Granado's commitment to natural wellness. Formulated with marine salt crystals and a high concentration of natural calendula extract, these salts are designed to calm the skin and promote relaxation and well-being. The product is entirely free of parabens, dyes, and ingredients of animal origin, making it a go-to for vegan consumers. Its versatility allows it to be used in a bathtub for a full immersion, in the shower as a gentle exfoliant when mixed with a moisturizer, or as a relaxing foot soak. By using traditional, natural Brazilian ingredients, Granado reinforces the trend of valuing local biodiversity in creating effective and gentle personal care products.
Key Product: Terrapeutics Calêndula Bath Salts
MARKET LEADER
Lola Cosmetics is known for its fun, quirky branding and serious commitment to vegan and sustainable formulations. The "Segura Esses Sais - Agora Vai" is a prime example of this ethos. Made with over 95% ingredients of vegetable and mineral origin, this vegan bath salt is designed for a relaxing, toning, and energizing bath. Its formula features a blend of Roses, Mint, and Parsley, chosen for their positive energy and benefits to the skin. The product is free from a long list of undesirable components, including sulfates, parabens, and synthetic preservatives, aligning perfectly with the clean beauty trend. It can be used as a traditional bath salt, a body exfoliant, or for a foot soak, making it a versatile product for consumers seeking a natural and conscious bathing experience.
Key Product: Segura Esses Sais - Agora Vai
MARKET LEADER
Feito Brasil has established itself as a leader in the natural and vegan cosmetics space by creating products that are "true works of art" for well-being. The brand is a certified B Corp, underscoring its high standards for social and environmental performance and transparency. Their foaming bath salts, such as the Maracujá (Passion Fruit) scent, are formulated to provide a spa-like experience at home. These salts neutralize the body's electrical charge and promote hydration, leaving the skin with a pleasant sensation. By using exotic and joyful natural fragrances like passion fruit, the brand stimulates the mind and creativity. Feito Brasil's entire philosophy is built on being vegan, natural, and sustainable, pushing the trend forward by offering consumers an authentic and luxurious Brazilian bath experience rooted in ethical practices.
Key Product: Sais de Banho Espumantes Maracujá
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement with notable peaks in search interest, reflecting growing consumer interest in clean beauty and sustainable products. While sales volume data is unavailable, the search momentum suggests increasing commercial potential.
Search interest for natural and vegan bath salts shows significant spikes and dips, indicating a trend that is gaining traction but not yet consistently high. The recent surge in interest suggests it is moving beyond an emerging phase.
Google Trends (12 Months)
TikTok Posts
Yasmin Beauty
A prominent Brazilian model, entrepreneur, and influencer, Yasmin Brunet is a vocal advocate for veganism and animal rights. Her personal brand is synonymous with a natural, beach-inspired "sereia" (mermaid) aesthetic.
Natura (as ambassador for the Ekos line)
An international supermodel and a globally recognized environmental activist with deep roots and influence in Brazil. Her long-standing commitment to sustainability and conscious living makes her a powerful voice in the wellness community.
Granado
While not an individual, the brand Granado has achieved a celebrity-like status in Brazil. Founded in 1870, the brand has experienced a massive resurgence, going viral on social media and becoming a trendy staple. Its blend of tradition, quality, and vintage-inspired packaging has made it highly influential.