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Trend: growing

Gradual Tan Body Lotion

Gradual tan body lotions are multi-tasking products that provide daily hydration while building a subtle, natural-looking tan over time. These trending body lotions often contain nourishing ingredients like macadamia and almond oils to ensure an even, non-patchy application and a healthy skin finish.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

AU$10 - AU$60

Trend signals, demand data, and market insights for this product

  • Gradual tan body lotions are multi-tasking products that provide daily hydration while building a subtle, natural-looking tan over time.
  • These trending body lotions often contain nourishing ingredients like macadamia and almond oils to ensure an even, non-patchy application and a healthy skin finish.
  • They offer a convenient way to achieve a sun-kissed glow without exposure to harmful UV rays.
Gradual Tan Body Lotion main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

66

TikTok Posts

🎵 TikTokTrendingMedium Sentiment
Positive
38.0%
Neutral
42.2%
Negative
19.8%

Celebrity Adoption

Nicole Young

Sol del Sur

Real estate agent and a cast member of the popular Netflix series Selling Sunset.

Hilary Duff

Luna Bronze

American actress and singer with a career spanning decades.

Miranda Kerr

KORA Organics

Australian supermodel and entrepreneur who is the founder of the successful organic skincare brand, KORA Organics.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Dove Summer Glow Body Lotion Medium To Dark Skin, 400ml
AmazonBESTSELLER
DoveAU$12

Dove Summer Glow Body Lotion Medium To Dark Skin, 400ml

4.6
(541)
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Dove Summer Glow Body Lotion Fair to Medium Skin, 400ml
AmazonBESTSELLER
DoveAU$12

Dove Summer Glow Body Lotion Fair to Medium Skin, 400ml

4.6
(541)
Start Sourcing
PALMER'S Cocoa Butter Formula Natural Bronze Gradual Tanning Moisturiser, 400ml
Amazon
Palmer'sAU$14

PALMER'S Cocoa Butter Formula Natural Bronze Gradual Tanning Moisturiser, 400ml

4.2
(80)
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St.Tropez Gradual Tan Watermelon Lotion 200ml | Self Tanner
AmazonBESTSELLER
St.TropezAU$19

St.Tropez Gradual Tan Watermelon Lotion 200ml | Self Tanner

4.2
(4,415)
Start Sourcing
Om SHE Aromatherapy Golden Body Gradual Tan - Light to Medium
AmazonBESTSELLER
Om SheAU$13

Om SHE Aromatherapy Golden Body Gradual Tan - Light to Medium

4.4
(105)
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Natio Australia Bronzing Glow Gradual Tanning Lotion - Natural Bronzing Tanning Daily Moisturiser - Light to Medium Sunless Self Tanner - Buildable, Quick Dry, Non-Transfer - Shea Butter, Aloe Vera & Vitamin E - Made in Australia
Amazon
NatioAU$14

Natio Australia Bronzing Glow Gradual Tanning Lotion - Natural Bronzing Tanning Daily Moisturiser - Light to Medium Sunless Self Tanner - Buildable, Quick Dry, Non-Transfer - Shea Butter, Aloe Vera & Vitamin E - Made in Australia

4.6
(28)
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Bondi Sands product

Bondi Sands

MARKET LEADER

A favourite for an effortless and affordable glow, the Bondi Sands Everyday Gradual Tanning Milk is celebrated for its dual-action formula that hydrates while building a subtle, natural-looking tan. Enriched with antioxidants, Aloe Vera, and Vitamin E, this lotion nourishes the skin, leaving it smooth and supple. Its lightweight, milky consistency is easy to apply with a pleasant coconut scent, absorbing quickly without leaving streaks. This product is a go-to for maintaining a year-round, sun-kissed appearance and is suitable for daily use to keep skin both hydrated and golden.

Key Product: Everyday Gradual Tanning Milk

Loving Tan product

Loving Tan

MARKET LEADER

For those seeking a flawless and foolproof tanning experience, the Loving Tan Deluxe Gradual Tan is a top contender. This lightweight lotion provides a seamless, buildable tan with an olive undertone, ensuring a natural look from the first application. Its formula is enriched with skin-loving ingredients like hydrating shea butter, antioxidant-rich acai berry, and revitalising coffee extract. It's designed to either build a gradual tan on its own or extend the life of a mousse tan for up to two weeks, delivering a long-lasting, radiant finish.

Key Product: Deluxe Gradual Tan

Eco Tan product

Eco Tan

MARKET LEADER

A top choice for those who prefer organic and natural skincare, Eco Tan's Winter Skin is a nourishing gradual tanner that delivers a healthy, bronze glow. This certified organic formula is vegan and cruelty-free, making it a clean beauty favourite. It's specifically designed to hydrate and soothe the skin with ingredients like Aloe Vera and Chamomile, making it ideal for combating dryness. The buildable colour is suitable for fair to medium skin tones and can be used to achieve a sun-kissed look any time of the year.

Key Product: Winter Skin

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