These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A favourite for an effortless and affordable glow, the Bondi Sands Everyday Gradual Tanning Milk is celebrated for its dual-action formula that hydrates while building a subtle, natural-looking tan. Enriched with antioxidants, Aloe Vera, and Vitamin E, this lotion nourishes the skin, leaving it smooth and supple. Its lightweight, milky consistency is easy to apply with a pleasant coconut scent, absorbing quickly without leaving streaks. This product is a go-to for maintaining a year-round, sun-kissed appearance and is suitable for daily use to keep skin both hydrated and golden.
Key Product: Everyday Gradual Tanning Milk
MARKET LEADER
For those seeking a flawless and foolproof tanning experience, the Loving Tan Deluxe Gradual Tan is a top contender. This lightweight lotion provides a seamless, buildable tan with an olive undertone, ensuring a natural look from the first application. Its formula is enriched with skin-loving ingredients like hydrating shea butter, antioxidant-rich acai berry, and revitalising coffee extract. It's designed to either build a gradual tan on its own or extend the life of a mousse tan for up to two weeks, delivering a long-lasting, radiant finish.
Key Product: Deluxe Gradual Tan
MARKET LEADER
A top choice for those who prefer organic and natural skincare, Eco Tan's Winter Skin is a nourishing gradual tanner that delivers a healthy, bronze glow. This certified organic formula is vegan and cruelty-free, making it a clean beauty favourite. It's specifically designed to hydrate and soothe the skin with ingredients like Aloe Vera and Chamomile, making it ideal for combating dryness. The buildable colour is suitable for fair to medium skin tones and can be used to achieve a sun-kissed look any time of the year.
Key Product: Winter Skin
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, coupled with significant cultural attention around achieving a natural summer glow safely. While sales volume data is unavailable, the search trends and cultural relevance suggest high engagement and potential for significant sales growth.
Interest in gradual tan body lotion shows a clear upward trend, indicating it is gaining popularity. The recent surge in search interest suggests it is moving beyond an emerging phase into a growth period.
Google Trends (12 Months)
TikTok Posts
66 posts analyzed
Sol del Sur
Real estate agent and a cast member of the popular Netflix series Selling Sunset.
Luna Bronze
American actress and singer with a career spanning decades.
KORA Organics
Australian supermodel and entrepreneur who is the founder of the successful organic skincare brand, KORA Organics.