These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Philco Oven PFR2200P is frequently cited as a top choice for its impressive 12-liter capacity, which is ideal for large families. It pushes the large-capacity trend by merging the functions of an air fryer and a convection oven, allowing users to prepare substantial meals, such as whole chickens or multiple dishes at once using its provided racks. Its versatility is a key attribute, offering functions to fry, bake, and even dehydrate food, making it a central appliance in the kitchen. The combination of a digital panel, 1800W of power, and multiple accessories solidifies its status as an iconic, all-in-one solution for those needing size and functionality.
Key Product: Air Fryer Oven PFR2200P
MARKET LEADER
Mondial, a brand known for being a top seller in Brazil, addresses the large-capacity trend with an innovative twist. The Dual AFD-01-BI features two independent baskets, totaling 8 liters of capacity (4 liters each). This design is iconic because it offers the flexibility to cook two different foods at the same time, with separate time and temperature controls. It embodies the trend by allowing for large, complete meals to be prepared simultaneously. The "Synchronize" function, which ensures both baskets finish cooking at the same time, is a key feature that pushes the trend of convenience and efficiency in preparing family-sized meals.
Key Product: Dual Air Fryer AFD-01-BI
MARKET LEADER
The Electrolux OvenFryer EAF90 is a prominent example of the large-capacity trend, combining sleek design with functionality. With a 12-liter capacity, it caters to the demand for preparing larger quantities of food for families and gatherings. This model helps push the trend by offering a 5-in-1 experience that includes air frying, gratinating, reheating, dehydrating, and a rotisserie function, positioning it as a versatile centerpiece appliance. Its digital panel with pre-programmed functions and a complete set of accessories, including a rotisserie spit, make it a top-of-mind choice for consumers looking for a sophisticated, high-capacity air fryer that can handle a wide variety of recipes.
Key Product: OvenFryer EAF90
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance, suggesting high engagement. While specific sales volume is unavailable, the growing search interest implies increasing commercial traction.
Search interest for large capacity air fryers shows a consistent upward trend, indicating growing consumer demand. The trend is supported by cultural relevance around family meals and meal prepping.
Google Trends (12 Months)
TikTok Posts
27 posts analyzed
Britânia
A well-known Brazilian actor and digital influencer with a significant following of over 4 million on Instagram. His content often features his family life, making him a relatable figure for households and a powerful voice for family-oriented products.
Britânia
A famous Brazilian singer and television personality. As the host of the reality show "Mestres da Air Fryer," she has become a prominent face associated with the appliance. She has humorously admitted to being a novice user, which makes her endorsement feel more accessible and relatable.
Britânia
A major digital influencer in Brazil, widely known as the "Rainha da Air Fryer" (Queen of the Air Fryer). With over 1.6 million followers on Instagram and a large student base for her online courses, she is one of the most significant authorities on air fryer cooking for the Brazilian public.