These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Terrapeutics line from Granado is renowned for its use of natural Brazilian extracts. The Calendula Bath Salts are formulated with sea salt crystals and a high concentration of natural calendula extract, known for its calming properties on the skin. The product's appeal lies in its simple, effective formula that is free of parabens, dyes, and animal-origin ingredients, promoting a sense of relaxation and well-being. This commitment to natural ingredients and a refined, minimalist approach makes it a top-of-mind choice for consumers seeking an authentic, handcrafted bathing experience. It can be used in a bathtub, as a foot soak, or even mixed with a moisturizer for a gentle exfoliation in the shower.
Key Product: Terrapeutics Calêndula
MARKET LEADER
Feito Brasil champions the country's rich biodiversity and artisanal culture, with "Frescor Minuano" being a prime example. These bath salts are presented as mini effervescent bombs containing Butiá and Murta do Campo extracts, ingredients native to the Pampa region, which offer purifying, calming, and antioxidant benefits. What makes this product particularly iconic in the handcrafted theme is the brand's dedication to manual processes; the packaging is adorned with delicate capybaras hand-sculpted from plaster, making each item unique. This product transforms the bath into a complete spa-like, effervescent, and purifying experience, ideal for relaxation.
Key Product: Frescor Minuano
MARKET LEADER
Arte dos Aromas is a brand dedicated to creating vegan products rich in vegetable-based active ingredients. Their Floral Geranium and Palmarosa Effervescent Bath Salts are a testament to this, offering a sophisticated, spa-like experience at home. The formula uses Red Clay to help eliminate toxins and impurities, while the blend of Geranium and Palmarosa essential oils is designed to calm the mind and provide a sense of comfort. These effervescent drops are free from microplastics, parabens, and artificial colors, aligning with the trend of clean, handcrafted beauty. The product is versatile and can be used for a full bath or a relaxing foot soak.
Key Product: Sais de Banho Efervescentes Floral Gerânio e Palmarosa
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a stable market. However, the lack of significant growth in search volume or sales data prevents a higher score.
Search interest for artisanal and handcrafted bath salts has remained consistently stable over the observed period. This indicates a steady, ongoing consumer demand for this niche product category.
Google Trends (12 Months)
Granado
Founded in 1870 as the official pharmacy to the Brazilian Imperial Family, Granado is one of Brazil's most traditional and respected beauty brands. It has experienced a massive resurgence, becoming a viral sensation among younger consumers on platforms like TikTok while retaining its nostalgic appeal. The brand is celebrated for its vegetable-based glycerin soaps, vintage-inspired packaging, and high-quality formulas. Its deep-rooted Brazilian heritage, combined with a savvy digital strategy, makes it a powerful influencer in the trend toward authentic, artisanal products. In October 2025, Granado became the first Brazilian brand to be featured in TikTok's global "Super Brand Day," leveraging a team of digital influencers to further boost its reach.
Feito Brasil
Feito Brasil is a contemporary brand built on the pillars of being vegan, sustainable, and cruelty-free, with a strong emphasis on artisanal and handcrafted processes. The brand's core concept is to celebrate Brazilian culture, with each product collection paying homage to a different region of the country. A key part of its appeal is the inclusion of unique, handmade adornments on its packaging, created by local female artisans from the featured regions. This commitment to manual production and authentic storytelling provides a powerful connection for consumers seeking conscious and unique products, making the brand a significant influencer in the handcrafted theme.