





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Revival line from Braé is formulated to bring heavily damaged and weak hair back to life. The Power Dose Revival Ampoule is a standout product, offering intensive reconstruction in minutes. It contains a blend of Ojon, Argan, and Almond oils, which work together to restore the hair fiber, increase strength, and improve elasticity. This product is iconic for its rapid and noticeable results, making it a top choice for consumers looking to reverse severe damage from chemical processes and environmental stressors. Its ability to deliver a salon-quality reconstruction treatment at home solidifies its place as a trend-pushing product.
Key Product: Revival Power Dose Ampoule

MARKET LEADER
Truss is a leading brand in Brazilian professional hair care, and its Shock Repair ampoule is a highly sought-after product for intensive hair reconstruction. It is designed for weekly use to restore elasticity, strength, and shine to hair that is very damaged and brittle. The formula is rich in keratin and collagen, key components for rebuilding the hair's internal structure. This ampoule is celebrated for its "shock treatment" effect, providing visible recovery from the very first application. It helps to seal the cuticles, reduce porosity, and leave the hair feeling revitalized and resilient, making it a go-to for those with chemically-treated or fragile hair.
Key Product: Shock Repair Ampoule

MARKET LEADER
L'Oréal Professionnel's Serie Expert Absolut Repair Molecular line has been a significant innovation in hair repair. The Absolut Repair Molecular Rinse-off Serum is a concentrated treatment that works at a molecular level to refill the hair's structure. While presented as a serum, its high concentration and rinse-off application function like a powerful ampoule treatment. It targets damage by injecting peptides and amino acids deep into the hair fiber, rebuilding it from the inside out. This product is at the forefront of the reconstruction trend by leveraging advanced scientific research to offer profound and lasting repair for even the most compromised hair, making it a top-tier choice for consumers aware of the latest in hair care technology.
Key Product: Serie Expert Absolut Repair Molecular Rinse-off Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with recent spikes in search interest, but without sales data, it's difficult to gauge commercial traction. The cultural relevance in markets with high demand for hair treatments suggests potential for growth.
Search interest for Hair Reconstruction Ampoules has shown recent upward movement after a period of stability. This indicates growing consumer interest in targeted hair repair solutions.
Google Trends (12 Months)
Eudora
A major influencer and actress, Jade Picon is a significant force in Brazil's youth and fashion market. She is a brand ambassador for Eudora Siàge.
L'Oréal Paris
A celebrated and highly respected actress in Brazil for decades, Taís Araújo is an icon of beauty, talent, and elegance. She is a long-standing ambassador for L'Oréal Paris.