These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Mondial Grand Family Oven Air Fryer is a prominent player in the oven-style air fryer category in Brazil, praised for its versatility and large capacity. It functions as both an air fryer and a countertop oven, allowing users to fry, cook, bake, and gratinate. This model features a digital panel with 10 pre-set functions for items like fries, chicken, meat, and pizza, simplifying the cooking process. Its 12-liter capacity, combined with three included trays (two perforated and one solid), enables the preparation of multiple foods at once, making it ideal for larger families. The unit's design includes an internal light and a transparent door, allowing users to monitor the cooking progress without opening it.
Key Product: Air Fryer Forno Oven AFON-12L-BI
MARKET LEADER
The Philco Air Fryer Oven stands out for its 4-in-1 capability, functioning as an air fryer, oven, dehydrator, and rotisserie. With a substantial 12-liter capacity, it is designed for preparing large meals. This model features a digital touch panel with 9 pre-programmed settings, offering ease of use for various recipes. It comes equipped with multiple accessories, including two shallow perforated trays, a drip tray, and a 3.5-liter non-stick basket, enhancing its versatility. The ability to adjust the temperature from 80°C to 200°C allows for precise cooking, from dehydrating fruits to roasting a whole chicken using the rotisserie function.
Key Product: Air Fryer Oven PFR2200P
MARKET LEADER
Oster, a brand known for its quality appliances, offers a highly versatile and complete oven-style air fryer. The Oster Super Fryer is a 3-in-1 appliance that functions as an air fryer, oven, and dehydrator. A slightly larger and more comprehensive model, the OFRT780, also boasts a 12-liter capacity and adds a 360° rotation system for even cooking, which is perfect for the included rotisserie spit. It comes with 9 automatic functions for popular dishes like fries, chicken, and vegetables, accessible via a digital display. The inclusion of accessories like a rotisserie spit, handling hook, and multiple racks makes it a top-of-the-line choice for consumers seeking maximum functionality.
Key Product: Oven Fryer OFRT780
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits solid engagement with increasing search interest and cultural relevance due to its multi-functional appeal. While specific sales volume is unavailable, the growing search momentum suggests increasing commercial traction.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer curiosity and adoption. The trend is supported by its versatility and space-saving benefits, appealing to modern home cooks.
Google Trends (12 Months)
5 posts analyzed
Electrolux
One of Brazil's most influential culinary personalities, a chef, writer, and TV host who founded the food media company Panelinha. She is known for her focus on 'real food' and teaching practical, healthy cooking.
An Argentine-born chef who became a household name in Brazil as a judge on MasterChef Brasil. She is a highly respected and influential figure with a massive social media following and a successful YouTube channel.
Mallory
A cultural phenomenon and one of the most-watched television shows in Brazil. The brand itself is a powerful influencer, synonymous with culinary excellence and high-pressure cooking.