





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Liftactiv Specialist Peptide-C ampoules are a powerhouse of anti-aging and brightening ingredients. The formula features 10% pure Vitamin C, which is known for its ability to brighten the skin and boost collagen production. It is combined with bio-peptides and multi-molecular hyaluronic acid to effectively target signs of aging like wrinkles and loss of firmness. The product's innovation lies in its sterile amber glass ampoule packaging, which protects the minimalist, fragrance-free formula from UV radiation, oxygen, and light, preserving the potency and freshness of the active ingredients until the moment of use. This concentrated daily dose works to correct fine lines and wrinkles, firm the skin, and restore radiance, pushing the brightening trend by offering a dermatologist-grade, high-efficacy treatment for home use.
Key Product: Liftactiv Specialist Peptide-C Ampolas

MARKET LEADER
Bella Aurora's Splendor Booster ampoules offer a concentrated formula designed to illuminate and redensify the skin. The key ingredient is Vitamin C, which works to lighten the skin, unify its tone, and enhance natural luminosity by inhibiting tyrosinase, the enzyme responsible for melanin production. Its antioxidant power also protects the skin from free radicals. The formula is further enriched with hyaluronic acid, which stimulates collagen production to combat the loss of firmness and skin volume. These ampoules provide an immediate tensing effect, smoothing the skin's texture and reducing the appearance of wrinkles and signs of fatigue. By delivering a high concentration of brightening and anti-aging actives, this product is an iconic choice for consumers seeking a rapid and visible boost in skin radiance.
Key Product: Splendor Booster Vitamina C + Ácido Hialurônico

MARKET LEADER
Payot offers a unique, multi-step treatment in an ampoule format that promotes cellular renewal and revitalizes the skin. The kit includes two types of ampoules: a Revitalizing Peeling and an Effervescent Mask. The peeling step uses nano-encapsulated Vitamin C and vegetable-based exfoliants to gently remove dead cells, which helps to even out skin tone, reduce excess oil, and minimize pores. The second step is an innovative Effervescent Vitamin C Mask that, upon contact with air, creates an oxygenating foam. This action helps the active ingredients, including Vitamin C and Niacinamide, to penetrate the epidermis more effectively, stimulating collagen production for a firming and hydrating effect. This two-part system pushes the brightening trend by providing a comprehensive, spa-like facial treatment that leaves the skin uniform, luminous, and revitalized.
Key Product: Máscara Facial Vitamina C (Kit Peeling Revitalizante + Máscara Efervescente)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance, suggesting high engagement. While specific sales data is unavailable, the growing search interest points towards increasing commercial traction.
Search interest for Vitamin C Brightening Ampoules shows a clear upward trend, indicating growing consumer demand. The trend is supported by cultural interest in achieving brighter, more radiant skin.
Google Trends (12 Months)
TikTok Posts
Natura
A-list actress and a powerful voice for representation in Brazil, serving as a long-standing ambassador for Natura.
Creamy
Prominent Brazilian beauty influencer known for detailed and scientifically-backed skincare reviews.
Sallve
A group of beauty influencers who share authentic experiences with products and have featured Sallve's offerings in their content.