These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A leading and highly recognized brand in Mexican kitchens, Oster has embraced the viewing window trend with this powerful and versatile model. The large window, complemented by an interior light, allows users to easily check on their food as it cooks. This feature, combined with its 10 pre-set functions and a 6-liter capacity coated with their signature DiamondForce non-stick material, makes it a top-of-mind product for consumers seeking convenience and control. The ability to visually monitor cooking helps prevent overcooking and ensures perfectly crisped results, pushing the trend of interactive and user-friendly appliance design.
Key Product: Oster® Digital Air Fryer with DiamondForce™ Coating
MARKET LEADER
Gourmia has quickly become a trendy and popular brand in Mexico, particularly within online marketplaces and warehouse clubs like Costco. This model is frequently highlighted as a best-seller and is iconic for its large, clear viewing window that gives users a full view of the cooking process, enhanced by an interior light. With a generous 7.6-liter capacity and 7 one-touch cooking functions, it caters to families and trend-aware consumers who value both functionality and modern aesthetics. The product's design directly addresses the demand for visual monitoring, making the cooking experience more engaging and helping users achieve precise results, thus embodying the viewing window trend.
Key Product: Gourmia Digital Air Fryer
MARKET LEADER
Ninja is a highly influential and popular brand known for its powerful and multifunctional kitchen appliances. While many of its models are popular, the brand has incorporated viewing windows into its innovative dual-basket designs. This specific model allows for the cooking of two different foods at once, with each basket featuring its own window to monitor progress independently. This showcases the evolution of the viewing window trend, integrating it into advanced, multi-functional designs. The ability to visually track two separate items simultaneously without opening the drawers and losing heat is a significant innovation that trend-conscious consumers appreciate for its efficiency and precision.
Key Product: Ninja® Foodi® Dual Zone Air Fryer
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Sales volume is steadily increasing in both value and premium segments, moving from minimal to hundreds of units weekly. Combined with consistent search interest and cultural discussion around enhanced cooking control, this indicates a healthy growth phase.
Search interest for viewing window air fryers shows a generally upward trend with some fluctuations, indicating growing consumer curiosity. The product is gaining traction as people discover its benefits for cooking control and experience.
Google Trends (12 Months)
MasterChef (in collaboration with Hukën)
Judge of MasterChef México, renowned chef, and influential figure in the Mexican culinary scene.
MasterChef (in collaboration with Hukën)
Judge of MasterChef México, renowned chef, and influential figure in the Mexican culinary scene.