These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Athletica Nutrition's Best Vegan is a prominent product in the Brazilian plant-based market, recognized for its comprehensive protein blend and commitment to sustainability. It features the "Best Vegan Blend," which includes isolated pea protein, concentrated rice protein, concentrated pumpkin seed protein, and chia protein. This multi-source approach provides a complete amino acid profile, crucial for muscle repair and growth. A key feature that pushes the trend forward is the inclusion of 100% of the daily recommended intake of Vitamin B12 in its active form, methylcobalamin, addressing a common nutritional gap in vegan diets. Furthermore, the product is sweetened with natural stevia and comes in sustainable packaging made from sugarcane-based bioplastic, highlighting the brand's environmental responsibility. With 20g of protein per serving, it appeals to a broad range of consumers, from athletes to those simply looking to increase their protein intake with a clean, plant-based option.
Key Product: Best Vegan
MARKET LEADER
Nutrify has established itself as a key player in the clean-label, plant-based space with its Veganpro protein powder. This product's core is a blend of isolated organic brown rice protein and concentrated organic pea protein, offering 24g of protein per serving. What makes Veganpro a trend-pusher is its emphasis on pure and organic ingredients, being free from gluten, lactose, artificial sweeteners, and preservatives. It is also enriched with Vitamin B12, a vital nutrient for those on a plant-based diet. By providing a high-protein, clean-label product with a strong amino acid profile (4.5g of BCAAs per serving), Nutrify caters to the health-conscious consumer who prioritizes both performance and natural ingredients.
Key Product: Veganpro
MARKET LEADER
DUX Nutrition's Fresh Vegan stands out by focusing on natural ingredients and a clean formula, combining taste with nutritional efficacy. It offers 22g of protein per serving from a blend of pea and rice protein. The product pushes the plant-based trend by using real fruits and natural flavors, creating a more palatable and less artificial taste experience, which is a common challenge for vegan proteins. Marketed as a "clean label" product, it is free from artificial ingredients and lactose, making it suitable for individuals with dietary restrictions. The inclusion of a complete amino acid profile and its good digestibility make it a strong competitor to traditional whey protein, appealing to a wide audience from vegans to those with lactose intolerance.
Key Product: Fresh Vegan
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, with recent spikes indicating high engagement. While specific sales data is unavailable, the increasing search volume suggests a growing market and potential for significant sales.
Search interest for plant-based protein powder shows a significant upward trend, indicating growing consumer demand. The recent surge in interest suggests it is moving beyond an emerging phase into a period of strong growth.
Google Trends (12 Months)
TikTok Posts
90 posts analyzed
Sunrize
Lead vocalist of the Brazilian rock band NX Zero, investor, and brand ambassador in the wellness industry.
Sunrize
Model, fitness personality, and co-founder of Sunrize, who gained recognition after participating in a major reality TV show in Brazil.
XBloom (Food Service)
A famous television presenter, public figure, and vegan advocate who transitioned to veganism in 2018.