These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Philco Gourmet Black PFR15PG is frequently highlighted for its sophisticated and elegant design, which enhances the kitchen's aesthetic. Beyond its looks, it features exclusive functionalities that set it apart. A key attribute is its Antiaderente Maxx Gold non-stick coating, which, combined with a removable basket, significantly simplifies the cleaning process. This model is often pointed to as a top choice for those seeking a balance of beautiful design and practical, high-value features.
Key Product: Gourmet Black PFR15PG
MARKET LEADER
Often lauded for its premium build and elegant design, the Oster OFRT520 is a popular choice for consumers who value both form and function. Its design is described as simple, elegant, and compact, making it suitable for various kitchen sizes without compromising on style. The construction quality often includes a stainless steel finish, contributing to its durability and sophisticated appearance. This model proves that a space-saving and accessible appliance can also be a stylish kitchen centerpiece.
Key Product: OFRT520
MARKET LEADER
As the brand that pioneered the air fryer, Philips Walita continues to lead with models known for their durable, efficient, and sophisticated design. The Philips Walita RI9252/91, often cited as a top air fryer for 2025, features a modern design with a user-friendly touchscreen panel that includes seven presets for ease of use. A unique design element is the patented "starfish" shape at the bottom of the basket, part of the Rapid Air technology, which ensures optimal hot air circulation for evenly cooked, crispy food with up to 90% less fat. This thoughtful integration of functional and aesthetic design makes it a top-of-mind product.
Key Product: RI9252/91
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, it has shown a slight decline in the most recent period, suggesting the trend is not rapidly growing. Without sales data, it's difficult to assess commercial traction, placing the score in the medium range.
Search interest for enhanced design air fryers has remained relatively stable over the past year, indicating consistent consumer demand. The trend is supported by ongoing interest in modern aesthetics and user-friendly kitchen appliances.
Google Trends (12 Months)
Electrolux
A highly influential Brazilian chef, writer, founder of the food website "Panelinha," and a celebrated TV host known for her practical and accessible approach to cooking.
WAP
A renowned Brazilian chef and a judge on the reality TV show MasterChef Brasil, known for his rock-and-roll persona and expertise in rustic, high-quality cuisine.