Sourcy
Sourcy
Universal Thong

Universal Thong

by Parade

value-oriented
US

Product Variations

Trend Summary

A bestseller that champions The Comfort-First Thong and Sustainable & Mindful Materials with its seamless design and use of recycled fabrics.

Key Features

  • Seamless design
  • Made from recycled fabrics
  • Carbon-neutral
  • Comfort-focused

Featured In

Vogue (US Edition)
The Lingerie Addict
Elle (International)
Who What Wear (International)

Product Specifications

Primary Fabric
88% Nylon, 12% Spandex/Elastane blend
Gusset Lining
100% Cotton
Fabric Properties
Soft and smooth texture, good stretch, lightweight, breathable
Style
Thong
Rise
Low-to-Mid Rise
Fit
Minimal coverage cut
Edges
Laser-cut seamless edges
Waistband
Integrated seamless waistband
Size Range
XS - 2XL
Care Instructions
Machine wash cold, tumble dry low

Differentiation Strategy

This product differentiates by targeting the value-conscious consumer. It forgoes expensive, certified materials like recycled nylon and organic cotton in favor of standard, cost-effective nylon/spandex and cotton blends. The sustainability and carbon-neutral marketing angles are completely removed to reduce cost and complexity. The size range is slightly more limited to optimize production costs, and the care instructions are simplified for user convenience, reinforcing its position as an accessible, easy-care basic.

Success Replication

This product retains the most critical functional benefits of the reference product that drive its success. It keeps the seamless, laser-cut edge construction to deliver the "no visible panty lines" promise, which is a primary purchase driver. The focus remains on providing a soft, stretchy, and comfortable "barely-there" experience for all-day wear. By offering a selection of core and popular fashion colors, it mirrors the reference product's broad appeal.

    Universal Thong - Thong | Product Catalogs | Sourcy