US · 10 products

Thong catalog

For the upcoming Fall/Winter 2025-2026 season in the US market, the thong category is defined by a blend of comfort, sustainability, and bold self-expression. The overarching trend is a move away from purely functional, hidden underwear towards pieces that are both comfortable for everyday wear and stylish enough to be a deliberate part of an outfit. This shift reflects a broader change in consumer priorities, where intimate apparel is increasingly seen as an extension of personal style and well-being, rather than a mere necessity. Key stylistic trends include the continued dominance of high-waisted silhouettes that offer both a flattering fit and a sense of security, often crafted from seamless and soft, breathable fabrics like modal, organic cotton, and recycled materials. This focus on all-day comfort is paramount. Simultaneously, there is a resurgence of more daring styles, including the G-string and visible thong details, echoing 90s and Y2K nostalgia. Lace remains a perennial favorite, but it is being modernized with intricate, gothic-inspired designs and bold, jewel-toned colors like burgundy and emerald green, moving it from delicate to expressive. The market is also heavily influenced by macro trends such as the 'underwear as outerwear' movement, where thong lines and bodysuits are intentionally revealed as a fashion statement. Inclusivity is a major driver, with leading brands offering a wide range of sizes and 'nude' shades to cater to all body types and skin tones. Furthermore, sustainability is at the forefront, with a growing consumer demand for eco-friendly materials and ethical production practices, compelling brands to be more transparent about their supply chains.