Sourcy
Sourcy
Serum-Infused Foundation
TrendUSCosmetics

Serum-Infused Foundation

Explore Serum-Infused Foundation trends, leading brands, social media validation, and sourcing opportunities.

Trend Metrics at a Glance

TikTok Views

Video views

Trend Interest

55

Google Trends score

Avg Price

$22

Amazon average

Suppliers

5

Verified suppliers

Google Demand Over Time (12-month view)

Search interest over the past 12 months (relative scale 0-100)
serum foundation
Google Demand Over Time(12-month)

What's Driving This Trend

  • Search interest for serum-infused foundation has remained relatively consistent over the past year, indicating a stable and established trend. The product's hybrid nature, offering both makeup coverage and skincare benefits, appeals to a broad consumer base seeking multi-functional beauty solutions.
  • Score: 75 – This trend shows breakout social media performance with a top video reaching 167,991 views and garnering 10,637 likes, indicating high consumer engagement.

Brands Winning With This Trend

Ilia - Super Serum Skin Tint SPF 40 Foundation

Ilia

Super Serum Skin Tint SPF 40 Foundation

Clinique - Even Better Clinical Serum Foundation

Clinique

Even Better Clinical Serum Foundation

Haus Labs by Lady Gaga - Triclone Skin Tech Medium Coverage Foundation

Haus Labs by Lady Gaga

Triclone Skin Tech Medium Coverage Foundation

Hailey Bieber
Product Used:
Rhode Peptide Glazing Fluid (Rhode)
Zendaya
Product Used:
Lancôme Teint Idole Ultra Wear Care & Glow Foundation (Lancôme)
Sydney Sweeney
Product Used:
Giorgio Armani Luminous Silk Foundation (Giorgio Armani Beauty)

Amazon Market Validation

Real sales data and customer insights from Amazon marketplace

Sales History Comparison
Click to collapse the sales chart
Collapse

Loading chart...

Premium Segment
Value Segment

Top Amazon Products

Premium Segment ($38.00 – $55.00)Value Segment ($4.50 – $18.99)
LAURA GELLER NEW YORK Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+, Golden Medium

LAURA GELLER NEW YORK

LAURA GELLER NEW YORK Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+, Golden Medium

$38.00
4.3
Premium Segment ($38.00 – $55.00)
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 with Glycerin | Light Coverage, 1.0 Fl Oz

Unknown Brand

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 with Glycerin | Light Coverage, 1.0 Fl Oz

$55.00
4.3
Premium Segment ($38.00 – $55.00)
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Medium 4-5, 1 fl. oz.

L'Oreal Paris

L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Medium 4-5, 1 fl. oz.

$15.82
4.4

Customers find this foundation provides buildable coverage that feels light on the face without being heavy or cakey, with a natural-looking finish and smooth, silky texture. They appreciate its moisturizing properties, particularly for dry skin, and consider it one of the best drugstore foundations. The color match receives mixed feedback - while some say it matches their skin tone perfectly, others find it too dark. The skin elasticity aspect is also mixed, with some saying it makes skin look smooth while others note it can be drying.

Value Segment ($4.50 – $18.99)
MISSHA M PERFECT COVER SERUM BB CREAM No.27 Honey Beige- Medium with Cool/Neutral Undertone, BB Cream by Cardi B Pick, Skin Tint, Tinted Moisturizer, Skin Care Foundation Makeup, 1.18 Fl oz

MISSHA

MISSHA M PERFECT COVER SERUM BB CREAM No.27 Honey Beige- Medium with Cool/Neutral Undertone, BB Cream by Cardi B Pick, Skin Tint, Tinted Moisturizer, Skin Care Foundation Makeup, 1.18 Fl oz

$18.20
4.4

Customers find this BB cream provides good coverage that can be built up as needed, with a perfect match for pale skin that evens out tone. The product receives positive feedback for its quality, natural dewy finish, and lightweight feel that doesn't feel heavy on the skin. They appreciate how it makes skin look healthy and flawless, with one customer noting it's particularly suitable for dry skin. While many say it lasts throughout the day, some report it becomes streaky.

Value Segment ($4.50 – $18.99)

How This Trend Shows Up on Social Media

Real-world social content showing how consumers use and style this product

Ready to Source Serum-Infused Foundation?

Get matched with verified suppliers for premium materials, custom branding, and competitive pricing.

Sourcing Playbook: Wholesale Sourcing Overview for Serum-Infused Foundation

A quick preview of supplier standards, production requirements, and sourcing intelligence from our verified network.

📦Common Materials
High-density nylon or PU faux leather with reinforced bar-tack stitching
Low-VOC materials, factory airs out products 48 hours before packing
Smooth vegan PU with durable, non-fading finish
⏱️MOQ & Lead Times
Value: 500–1,000 pcs/style, $4.2-$6.61 FOB, 25–35 days
Premium: 200–500 pcs/style, $11.85-$21.33 FOB, 30–45 days
Custom labels/prints may add 7–14 days
💡Import Tips
Verify label + packaging compliance before ordering
Compare pre-production samples to references
Consider 3rd-party inspection for first-time suppliers

Factory Intelligence

Verified suppliers with years of experience and quality strengths

5 suppliers foundAvg. Response: 1%Avg. Years: 0+
SupplierImagesTierYearsResponseFavoritesKey StrengthsProduct ExpertiseShop RatingsContact
Guangdong Nasdaq Cosmetics Co., Ltd.
Guangdong Dongguan Dongcheng Street, Dongguan City, Brick Kiln Second Horizontal Road No. 11, Building 2, Room 201
Tier 45+0.36%565
Good QualityLow ReturnsGood DisputeGood Service
Other Nail Art ProductsSolid Perfume BalmPaper Crafts
Quality
4.3
Returns
4.7
Logistics
3.9
Consult
3.0
Dispute
4.0
Overall
4.0
View contact
Guangzhou Oubo Cosmetics Co., Ltd.
Guangdong Guangzhou Renhe Town, Daxian Village, 7th Economic Cooperative (Yu Jiubu) Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Tier 45+0.57%10.1k
Good DisputeGood Service
Sheet MaskFace CreamCleansing Products
Quality
3.0
Returns
3.3
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd.
Guangdong Guangzhou Baiyun District, Gaoda Street No. 128, Building A PDD
Tier 45+0.91%37.8k
Low ReturnsGood DisputeGood Service
Sheet MaskFace CreamLiquid Essence
Quality
3.3
Returns
4.7
Logistics
3.0
Consult
4.0
Dispute
4.0
Overall
4.5
View contact
Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd.
Guangdong Guangzhou Baiyun District, Boya Business Center 6th Floor
Tier 45+0%1.3k
Low ReturnsGood DisputeGood Service
Quality
3.7
Returns
4.3
Logistics
3.6
Consult
4.5
Dispute
5.0
Overall
4.5
View contact
Foshan Sanshui Qiaoxifu Daily Necessities Co., Ltd.
Guangdong Guangzhou Baiyun District, Fengrun Commercial Plaza 4th Floor
Tier 45+0.91%20.7k
Low ReturnsGood DisputeGood Service
Sheet MaskLiquid EssenceFace Cream
Quality
3.7
Returns
4.7
Logistics
3.4
Consult
4.0
Dispute
4.0
Overall
4.5
View contact

Related Archetypes in Foundation

Frequently Asked Questions

What certifications should I look for when sourcing Serum-Infused Foundation?

Key certifications include OEKO-TEX Standard 100 for chemical safety, BSCI or WRAP for ethical manufacturing, and ISO 9001 for quality management. For US markets, ensure compliance with CPSIA requirements. Premium products may also carry GOTS certification for organic materials.

How do FOB prices for Serum-Infused Foundation compare to retail pricing?

FOB pricing typically ranges from 15-35% of retail prices, depending on material quality, manufacturing complexity, and order volume. View the Sourcing Playbook for detailed pricing analysis.

Can I customize Serum-Infused Foundation with my own branding?

Most suppliers offer private labeling including custom waistband branding, hang tags, and packaging. Print customization (patterns, graphics) is available at additional cost, typically requiring higher MOQs. Request customization capabilities when requesting quotes.

Navigation: All CategoriesFoundationSerum-Infused Foundation