Sourcy
Sourcy
Soft Matte Foundation
TrendUSCosmetics

Soft Matte Foundation

Explore Soft Matte Foundation trends, leading brands, social media validation, and sourcing opportunities.

Trend Metrics at a Glance

TikTok Views

β€”

Video views

Trend Interest

55

Google Trends score

Avg Price

$18

Amazon average

Suppliers

5

Verified suppliers

Google Demand Over Time (12-month view)

Search interest over the past 12 months (relative scale 0-100)
soft matte foundation
Google Demand Over Time(12-month)

What's Driving This Trend

  • Search interest for soft matte foundation has remained relatively stable over the observed period, indicating a consistent level of consumer interest. The trend is described as a counterpoint to other aesthetics, suggesting it has found a solid place in the market.
  • Score: 55 – Social media presence for the soft matte foundation trend is solid, with a standout Instagram video reaching over 64,000 views.

Brands Winning With This Trend

Fenty Beauty by Rihanna - Pro Filt'r Soft Matte Longwear Liquid Foundation

Fenty Beauty by Rihanna

Pro Filt'r Soft Matte Longwear Liquid Foundation

NARS - Soft Matte Complete Foundation

NARS

Soft Matte Complete Foundation

Dior - Dior Forever Matte Foundation

Dior

Dior Forever Matte Foundation

Rihanna
Product Used:
Pro Filt'r Soft Matte Longwear Foundation (Fenty Beauty)
Gigi Hadid
Product Used:
Super Stay Hybrid Powder-Foundation (Maybelline)
Lana Del Rey
Product Used:
Impeccable Blurring Second Skin Matte Foundation (Anastasia Beverly Hills)

Amazon Market Validation

Real sales data and customer insights from Amazon marketplace

Sales History Comparison
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Premium Segment
Value Segment

Top Amazon Products

Premium Segment ($34.50 – $45.00)Value Segment ($2.70 – $16.43)
NARS Soft Matte Complete Foundation -3 Stromboli Foundation Women 1.5 oz

NARS

NARS Soft Matte Complete Foundation -3 Stromboli Foundation Women 1.5 oz

$45.00
β˜…4.2

Customers give positive feedback about the foundation's coverage and effectiveness, with one noting it works beautifully without clogging pores. However, the color match receives mixed reviews, with several customers reporting that the color is way off base. Moreover, customers disagree on how well it suits different skin types, with some finding it good for oily skin while others report it feels dry and cakey.

Premium Segment ($34.50 – $45.00)
NARS Soft Matte Foundation L4 Deauville

NARS

NARS Soft Matte Foundation L4 Deauville

$45.00
β˜…5
Premium Segment ($34.50 – $45.00)
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

e.l.f.

e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral

$9.00
β˜…4.3
Value Segment ($2.70 – $16.43)
Rimmel London Stay Matte Liquid Mousse - 200 Soft Beige - Foundation, Lightweight, Shine Control, Oil-Free, 1oz

Rimmel

Rimmel London Stay Matte Liquid Mousse - 200 Soft Beige - Foundation, Lightweight, Shine Control, Oil-Free, 1oz

$3.82
β˜…4.4
Value Segment ($2.70 – $16.43)

Ready to Source Soft Matte Foundation?

Get matched with verified suppliers for premium materials, custom branding, and competitive pricing.

Sourcing Playbook: Wholesale Sourcing Overview for Soft Matte Foundation

A quick preview of supplier standards, production requirements, and sourcing intelligence from our verified network.

πŸ“¦Common Materials
High-density nylon or PU faux leather with reinforced bar-tack stitching
Low-VOC materials, factory airs out products 48 hours before packing
Smooth vegan PU with durable, non-fading finish
⏱️MOQ & Lead Times
Value: 500–1,000 pcs/style, $3-$5 FOB, 25–35 days
Premium: 200–500 pcs/style, $10-$18 FOB, 30–45 days
Custom labels/prints may add 7–14 days
πŸ’‘Import Tips
Verify label + packaging compliance before ordering
Compare pre-production samples to references
Consider 3rd-party inspection for first-time suppliers

Factory Intelligence

Verified suppliers with years of experience and quality strengths

5 suppliers foundAvg. Response: 1%Avg. Years: 0+
SupplierImagesTierYearsResponseFavoritesKey StrengthsProduct ExpertiseShop RatingsContact
Guangzhou Oubo Cosmetics Co., Ltd.
Guangdong, Guangzhou, Baiyun District, Renhe Town, Daxian Village, 7th Economic Cooperative (Yujiubu), Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Tier 45+0%83.7k
Good DisputeGood Service
β€”
Quality
3.0
Returns
3.3
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Ailian Cosmetics Co., Ltd.
Guangdong, Guangzhou, Guangzhou City
Tier 45+0.69%5.2k
Good Dispute
Sheet MaskLiquid EssenceFace Cream
Quality
3.0
Returns
3.3
Logistics
3.0
Consult
1.5
Dispute
4.0
Overall
3.5
View contact
Guangzhou Oubo Cosmetics Co., Ltd.
Guangdong, Guangzhou, Renhe Town, Daxian Village, 7th Economic Cooperative (Yujiubu), Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Tier 45+0.57%10.1k
Good DisputeGood Service
Sheet MaskFace CreamCleansing Products
Quality
3.0
Returns
3.3
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Meiyi Supply Chain Management Co., Ltd.
Guangdong, Guangzhou, Guangzhou City
Tier 45+0.74%6.1k
Low ReturnsGood DisputeGood Service
Lip GlazeBlush, RougeLipstick
Quality
2.3
Returns
4.0
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Eleks Cosmetics Co., Ltd.
Guangdong, Guangzhou, Guangzhou City
Tier 45+0.71%13k
Low ReturnsGood DisputeGood ServiceLabor & Material
Lip GlazeBlush, RougeEyeshadow
Quality
3.0
Returns
4.0
Logistics
3.4
Consult
4.0
Dispute
4.0
Overall
4.5
View contact

Related Archetypes in Foundation

Frequently Asked Questions

What certifications should I look for when sourcing Soft Matte Foundation?

Key certifications include OEKO-TEX Standard 100 for chemical safety, BSCI or WRAP for ethical manufacturing, and ISO 9001 for quality management. For US markets, ensure compliance with CPSIA requirements. Premium products may also carry GOTS certification for organic materials.

How do FOB prices for Soft Matte Foundation compare to retail pricing?

FOB pricing typically ranges from 15-35% of retail prices, depending on material quality, manufacturing complexity, and order volume. View the Sourcing Playbook for detailed pricing analysis.

Can I customize Soft Matte Foundation with my own branding?

Most suppliers offer private labeling including custom waistband branding, hang tags, and packaging. Print customization (patterns, graphics) is available at additional cost, typically requiring higher MOQs. Request customization capabilities when requesting quotes.

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