Sourcy
Sourcy
Soft Matte Foundation
TrendPHCosmetics

Soft Matte Foundation

Explore Soft Matte Foundation trends, leading brands, social media validation, and sourcing opportunities.

Trend Metrics at a Glance

TikTok Views

Video views

Trend Interest

55

Google Trends score

Avg Price

R$188

Amazon average

Suppliers

5

Verified suppliers

Google Demand Over Time (12-month view)

Search interest over the past 12 months (relative scale 0-100)
soft matte foundation
Google Demand Over Time(12-month)

What's Driving This Trend

  • Search interest for soft matte foundation has remained relatively stable over the past year, indicating a consistent demand. The trend is well-established, with modern formulations addressing previous drawbacks.
  • Score: 55 – A standout video on Instagram reached over 64,000 views, signaling strong interest in the soft matte foundation trend.

Brands Winning With This Trend

Fenty Beauty - Pro Filt'r Soft Matte Longwear Foundation

Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation

NARS - Soft Matte Complete Foundation

NARS

Soft Matte Complete Foundation

Strokes Beauty Lab - Soft Veil Filter Foundation

Strokes Beauty Lab

Soft Veil Filter Foundation

Heart Evangelista
Product Used:
Soft Veil Filter Foundation (Strokes Beauty Lab)
Heart Evangelista
Product Used:
CC+ Cream Oil-Free Matte (IT Cosmetics)
Raiza Contawi
Product Used:
Skintroduction Longwear Liquid Foundation (Enigma Beauty)

Shopee Market Validation

Product listings and customer engagement data from Shopee marketplace

Top Shopee Products

Premium Segment ($234.00 – $390.00)Value Segment ($45.00 – $179.00)
O.TWO.O 2 In 1 Foundation SPF 30 PA+++ Long Wear 24H Full Coverage Lightweight Smooth Matte

O.TWO.O

O.TWO.O 2 In 1 Foundation SPF 30 PA+++ Long Wear 24H Full Coverage Lightweight Smooth Matte

$296.00
11,454 comments
Premium Segment ($234.00 – $390.00)
Issy Active Foundation

Issy & Co.

Issy Active Foundation

$249.00
1,853 comments
Premium Segment ($234.00 – $390.00)
Matte Flawless Waterproof Liquid Foundation Full Coverage Concealer for Long-lasting Makeup (60ml)

TEN TWENTY

Matte Flawless Waterproof Liquid Foundation Full Coverage Concealer for Long-lasting Makeup (60ml)

$69.00
285 comments
Value Segment ($45.00 – $179.00)
Show Wow liquid foundation 30ML matte+ poreless Long lasting SPF 22PA+++

Unknown Brand

Show Wow liquid foundation 30ML matte+ poreless Long lasting SPF 22PA+++

$45.00
57 comments
Value Segment ($45.00 – $179.00)

How This Trend Shows Up on Social Media

Real-world social content showing how consumers use and style this product

Ready to Source Soft Matte Foundation?

Get matched with verified suppliers for premium materials, custom branding, and competitive pricing.

Sourcing Playbook: Wholesale Sourcing Overview for Soft Matte Foundation

A quick preview of supplier standards, production requirements, and sourcing intelligence from our verified network.

📦Common Materials
High-density nylon or PU faux leather with reinforced bar-tack stitching
Low-VOC materials, factory airs out products 48 hours before packing
Smooth vegan PU with durable, non-fading finish
⏱️MOQ & Lead Times
Value: 500–1,000 pcs/style, $35-$55 FOB, 25–35 days
Premium: 200–500 pcs/style, $75-$135 FOB, 30–45 days
Custom labels/prints may add 7–14 days
💡Import Tips
Verify label + packaging compliance before ordering
Compare pre-production samples to references
Consider 3rd-party inspection for first-time suppliers

Factory Intelligence

Verified suppliers with years of experience and quality strengths

5 suppliers foundAvg. Response: 1%Avg. Years: 0+
SupplierImagesTierYearsResponseFavoritesKey StrengthsProduct ExpertiseShop RatingsContact
Guangzhou Oubor Cosmetics Co., Ltd.
Guangdong, Guangzhou City, Baiyun District, Renhe Town, Daxian Village, 7th Economic Cooperative (Yujiu Bu), Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Tier 45+0%83.7k
Good DisputeGood Service
Quality
3.0
Returns
3.3
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Ailian Cosmetics Co., Ltd.
Guangdong, Guangzhou City
Tier 45+0.69%5.2k
Good Dispute
Sheet MaskLiquid EssenceFace Cream
Quality
3.0
Returns
3.3
Logistics
3.0
Consult
1.5
Dispute
4.0
Overall
3.5
View contact
Guangzhou Oubor Cosmetics Co., Ltd.
Guangdong, Guangzhou City, Renhe Town, Daxian Village, 7th Economic Cooperative (Yujiu Bu), Building B, Self-numbered Door Plate, Tongfu North Road No. 2
Tier 45+0.57%10.1k
Good DisputeGood Service
Sheet MaskFace CreamCleansing Products
Quality
3.0
Returns
3.3
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Meiyi Supply Chain Management Co., Ltd.
Guangdong, Guangzhou City
Tier 45+0.74%6.1k
Low ReturnsGood DisputeGood Service
Lip GlazeBlush, RougeLipstick
Quality
2.3
Returns
4.0
Logistics
3.4
Consult
3.5
Dispute
4.0
Overall
4.0
View contact
Guangzhou Yilaikesi Cosmetics Co., Ltd.
Guangdong, Guangzhou City
Tier 45+0.71%13k
Low ReturnsGood DisputeGood ServiceLabor & Material
Lip GlazeBlush, RougeEyeshadow
Quality
3.0
Returns
4.0
Logistics
3.4
Consult
4.0
Dispute
4.0
Overall
4.5
View contact

Related Archetypes in Foundation

Frequently Asked Questions

What certifications should I look for when sourcing Soft Matte Foundation?

Key certifications include OEKO-TEX Standard 100 for chemical safety, BSCI or WRAP for ethical manufacturing, and ISO 9001 for quality management. For US markets, ensure compliance with CPSIA requirements. Premium products may also carry GOTS certification for organic materials.

How do FOB prices for Soft Matte Foundation compare to retail pricing?

FOB pricing typically ranges from 15-35% of retail prices, depending on material quality, manufacturing complexity, and order volume. View the Sourcing Playbook for detailed pricing analysis.

Can I customize Soft Matte Foundation with my own branding?

Most suppliers offer private labeling including custom waistband branding, hang tags, and packaging. Print customization (patterns, graphics) is available at additional cost, typically requiring higher MOQs. Request customization capabilities when requesting quotes.

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