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Hostingcore Is Redefining Home & Living in 2025—Here’s How Your Brand Can Tap In

  • Writer: astriddarmawan18
    astriddarmawan18
  • Jun 23
  • 3 min read
Elegant table Source products easily with floral vases, white flowers, and leafy greens. Beige linens, folded napkins, glassware. Bright, inviting ambiance.
Elegant dining table setting adorned with intricately designed floral vases.

A new wave of consumer behavior is reshaping the home & living category. Driven by the TikTok-fueled rise of Hostingcore, people are turning their homes into warm, multi-functional spaces to entertain, cook, and connect. And for brands, that means opportunity.

From handcrafted ceramics to ambient lighting, Hostingcore is influencing how people buy tableware, textiles, kitchen tools, and home accessories—not just for function, but to elevate everyday gatherings.


🍷 What Is Hostingcore?

First highlighted by Elle Decor’s 2025 trend report, Hostingcore is about designing homes that feel ready to host. Think:

  • Mini dinner parties and lunch spreads

  • Coffee corner aesthetics

  • Display-worthy cookware

  • Soft-lit living rooms with layered throws

It’s less about perfection—and more about intimacy, casual comfort, and items that feel curated, not overstyled.

For brands, this presents a unique sourcing opportunity: create home goods that inspire hosting and connection while still being affordable and practical.



📈 Why It Matters for Brands & Distributors

  • Entertaining at home is growing: Over 65% of millennials say they prefer hosting small gatherings at home rather than dining out.

  • Home dining content is booming: TikTok baking and “Sunday lunch at home” content increased by over 150% YoY.

  • Emotional utility drives purchases: Customers now value items that signal warmth, hospitality, and lifestyle alignment—not just function.

  • Retailers are responding: Anthropologie, H&M Home, and Zara Home have expanded soft entertaining and tabletop ranges in Q1 2025 to meet this demand.



🧺 Key Product Categories Driving Hostingcore

Here’s what buyers are looking to stock—and what brands should be sourcing this year:

1. Serveware That Tells a Story

  • Glazed ceramics, rustic trays, hand-crafted boards

  • Matte finishes, pastel tones, and small-batch energy are in

2. Soft Textiles for Easy Hosting

  • Linen napkins, table runners, throws, oversized cushions

  • Soft neutrals (cream, sage, butter yellow) continue to trend

3. Ambient & Layered Lighting

  • Table lamps with warm tones (2700K), portable LED candles, and sculptural shapes

  • Smart features (dimmable, cordless) preferred for flexibility

4. Pantry & Bar Add-ons

  • Glass or bamboo storage jars, drinkware sets, snack trays

  • Bundled formats are working well for D2C and gifting



🔍 Sourcing Strategy for Hostingcore Products

To meet demand, brands need to move faster without compromising quality or storytelling.

Sourcing priorities:

  • Small-batch or low-MOQ manufacturers

  • Quick-turn sampling for color, glaze, and fabric testing

  • Strong finishing for photogenic, tactile-ready products

  • Sustainable or reusable material options (linen, wood, ceramic, glass)

  • Scalable backend: warehousing, or retail roll-out



🛠 How Sourcy Helps You Source for Hostingcore

At Sourcy, we help home & lifestyle brands bring Hostingcore-ready products to market with speed and control:

  • Product discovery tools: Explore what's trending—by material, style, or color.

  • AI supplier matching: Connect with manufacturers that specialize in serveware, lighting, and home textiles.

  • Visual sampling: Quickly iterate ceramic glazes, linen shades, and packaging formats before bulk.

  • Integrated QC & logistics: Built-in checks for food safety, color fastness, and smooth delivery from origin to warehouse.

  • Flexible sourcing options: Whether you're launching a micro capsule or scaling SKUs, we offer sourcing that matches your model.



✅ Final Takeaway for Brands

Hostingcore is more than a trend—it's a shift in how people live and connect. As home gatherings become the new going out, there’s growing demand for beautifully practical items that enable everyday hosting.

If your brand is in home goods, lifestyle, or gifting—now’s the time to build a Hostingcore collection that resonates.


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