Hostingcore Is Redefining Home & Living in 2025—Here’s How Your Brand Can Tap In
- astriddarmawan18
- Jun 23
- 3 min read

A new wave of consumer behavior is reshaping the home & living category. Driven by the TikTok-fueled rise of Hostingcore, people are turning their homes into warm, multi-functional spaces to entertain, cook, and connect. And for brands, that means opportunity.
From handcrafted ceramics to ambient lighting, Hostingcore is influencing how people buy tableware, textiles, kitchen tools, and home accessories—not just for function, but to elevate everyday gatherings.
🍷 What Is Hostingcore?
First highlighted by Elle Decor’s 2025 trend report, Hostingcore is about designing homes that feel ready to host. Think:
Mini dinner parties and lunch spreads
Coffee corner aesthetics
Display-worthy cookware
Soft-lit living rooms with layered throws
It’s less about perfection—and more about intimacy, casual comfort, and items that feel curated, not overstyled.
For brands, this presents a unique sourcing opportunity: create home goods that inspire hosting and connection while still being affordable and practical.
📈 Why It Matters for Brands & Distributors
Entertaining at home is growing: Over 65% of millennials say they prefer hosting small gatherings at home rather than dining out.
Home dining content is booming: TikTok baking and “Sunday lunch at home” content increased by over 150% YoY.
Emotional utility drives purchases: Customers now value items that signal warmth, hospitality, and lifestyle alignment—not just function.
Retailers are responding: Anthropologie, H&M Home, and Zara Home have expanded soft entertaining and tabletop ranges in Q1 2025 to meet this demand.
🧺 Key Product Categories Driving Hostingcore
Here’s what buyers are looking to stock—and what brands should be sourcing this year:
1. Serveware That Tells a Story
Glazed ceramics, rustic trays, hand-crafted boards
Matte finishes, pastel tones, and small-batch energy are in
2. Soft Textiles for Easy Hosting
Linen napkins, table runners, throws, oversized cushions
Soft neutrals (cream, sage, butter yellow) continue to trend
3. Ambient & Layered Lighting
Table lamps with warm tones (2700K), portable LED candles, and sculptural shapes
Smart features (dimmable, cordless) preferred for flexibility
4. Pantry & Bar Add-ons
Glass or bamboo storage jars, drinkware sets, snack trays
Bundled formats are working well for D2C and gifting
🔍 Sourcing Strategy for Hostingcore Products
To meet demand, brands need to move faster without compromising quality or storytelling.
Sourcing priorities:
Small-batch or low-MOQ manufacturers
Quick-turn sampling for color, glaze, and fabric testing
Strong finishing for photogenic, tactile-ready products
Sustainable or reusable material options (linen, wood, ceramic, glass)
Scalable backend: warehousing, or retail roll-out
🛠 How Sourcy Helps You Source for Hostingcore
At Sourcy, we help home & lifestyle brands bring Hostingcore-ready products to market with speed and control:
Product discovery tools: Explore what's trending—by material, style, or color.
AI supplier matching: Connect with manufacturers that specialize in serveware, lighting, and home textiles.
Visual sampling: Quickly iterate ceramic glazes, linen shades, and packaging formats before bulk.
Integrated QC & logistics: Built-in checks for food safety, color fastness, and smooth delivery from origin to warehouse.
Flexible sourcing options: Whether you're launching a micro capsule or scaling SKUs, we offer sourcing that matches your model.
✅ Final Takeaway for Brands
Hostingcore is more than a trend—it's a shift in how people live and connect. As home gatherings become the new going out, there’s growing demand for beautifully practical items that enable everyday hosting.
If your brand is in home goods, lifestyle, or gifting—now’s the time to build a Hostingcore collection that resonates.
👉 Looking to source ambient lighting, cozy tableware, or everyday hosting essentials, explore our sourcing platform now →
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