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Sourcy
Hayden Bikini Top

Hayden Bikini Top

by Montce Swim

mid-tier
US

Product Variations

Trend Summary

This top exemplifies the trend towards personalized and detailed swimwear, combining the architectural shapes of Modern Asymmetry with the decorative flair of Statement Embellishments.

Key Features

  • Unique cut-out details
  • Adjustable straps
  • Potential for hardware or embellishments

Featured In

Who What Wear
Vogue
Elle
WGSN

Product Specifications

Shell Composition
85% Recycled Nylon, 15% Spandex
Fabric Type
Soft ribbed knit
Fabric Characteristics
Good stretch and recovery
Lining
Fully lined
UV Protection
UPF 30+
Shape/Silhouette
Bralette silhouette
Neckline
Deep sweetheart neckline
Support Features
High support
Structural Elements
Flexible side boning
Design Details
Ruched cup detailing
Focal Point
Functional center knot tie
Straps
Adjustable shoulder straps
Strap Style
Comfortable wide straps
Back Closure
Adjustable S-hook closure
Padding
Lightly padded with built-in cups

Differentiation Strategy

Differentiation is achieved through a focus on sustainability and subtle design enhancements.

The use of recycled nylon appeals to the environmentally conscious consumer.

The center knot is redesigned as a functional tie, allowing for a more personalized fit and a slightly different aesthetic.

The hardware is a coated metal, offering a modern, matte alternative to the original's polished gold.

These adjustments provide a unique value proposition for the mid-tier market, which appreciates trend-led design with added features.

Success Replication

This derivative closely mirrors the successful formula of the reference product by using a similar soft, ribbed fabric which customers praise for its feel and fit.

It maintains the key design elements of a supportive bralette with a sweetheart neckline, wide comfortable straps, and side boning for structure.

The overall silhouette and moderate coverage are retained to appeal to the same customer seeking a stylish yet comfortable and secure top.

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