Sourcy
Sourcy
The Scoop

The Scoop

by CUUP

mid-tier
US

Product Variations

Trend Summary

This model's minimalist design, use of sheer power mesh, and focus on a natural, supported shape make it a perfect representation of Architectural Minimalism.

Key Features

  • Sheer power mesh
  • Minimalist design
  • Unlined
  • Scoop silhouette

Featured In

Who What Wear (US)
The Zoe Report (US)
Vogue (International)
Harper's Bazaar (International)

Product Specifications

Bra Style
Underwire Bra
Cup Style
Unlined, seamless cups with bonded edges
Cup Coverage
Moderate coverage
Shape
Accentuates the natural form with a smooth, lifted silhouette
Neckline
Rounded, scoop neckline
Back
Rounded, leotard-style back for smoothing
Primary Fabric
High-quality microfiber blend
Fabric Properties
Buttery-soft, high-stretch retention, cool to the touch
Underwire
Flexible, encased underwire designed to prevent digging
Straps
Adjustable, lay-flat straps
Hardware
Matte-finish metal alloy hardware
Closure
Hook-and-eye closure at the back
Seams
Fully bonded seams on cups and wings for an exceptionally flat and smooth profile
Wings
Double-layer bonded wings for stability and a smooth look
Size Range
Inclusive size range

Differentiation Strategy

The primary differentiation is the focus on advanced construction through fully bonded seams. This offers a tangible technological advantage, creating an even smoother, 'second-skin' feel that is a clear step up from traditional sewing. The hardware is differentiated with a modern matte finish instead of the original's polished gold. This positions the product as a contemporary alternative, appealing to a consumer who values modern aesthetics and innovative comfort technology.

Success Replication

This product retains the key elements that define the reference product's success: a minimalist design, a focus on accentuating the natural shape, and the use of high-quality, buttery-soft microfiber. It keeps the supportive and smoothing leotard back and a flexible underwire system to ensure comfort without compromising support. The inclusive sizing and a sophisticated color palette also mirror the original's strategy of catering to a modern, discerning consumer.

    The Scoop - Bra | Product Catalogs