Cotton Jersey Underwire Bra
by SKIMS
Trend Summary
Embodies Architectural Minimalism with its clean lines and modern take on a classic underwire shape, while also touching on Expressive Color Palette with its seasonal color drops.
Key Features
- Clean lines
- Modern underwire construction
- Cotton jersey fabric
- Seasonal color drops
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated through unequivocally luxurious materials, including a silk-blend jersey and premium 24k gold-plated hardware. The shift in style to a balconette offers a more lifted and sensual silhouette compared to a T-shirt bra. Functional versatility is added with convertible straps, making it suitable for various necklines. The marketing would emphasize craftsmanship, the decadent feel of silk, and its positioning as a versatile, 'worn-to-be-seen' investment piece.
Success Replication
This design retains the core principle of combining a soft, natural-feeling fabric with a high-performance technical lining for both comfort and robust support. It keeps the underwire structure, which is essential for lift and shaping, and the fully adjustable features for a customized fit. The product builds on the idea of a foundational garment that is both beautiful and highly functional.