The Plunge
by CUUP
Product Variations
Trend Summary
Offered in a variety of modern colors, this style aligns with the Expressive Color Palette trend while maintaining a minimalist aesthetic.
Key Features
- Deep plunge neckline
- Minimalist construction
- Available in modern color palette
Featured In
Product Specifications
Differentiation Strategy
The product differentiates visually by using a geometric-patterned mesh instead of a plain one, creating a more architectural and contemporary aesthetic.
It incorporates recycled nylon to appeal to the eco-conscious mid-tier consumer who values sustainability.
Functional versatility is added with convertible straps, allowing the bra to be worn with different top styles and increasing its value.
The fit is enhanced with an internal cup sling, which offers a unique shaping and support experience while keeping the cup unlined.
Success Replication
This spec keeps the successful deep V plunge shape and unlined, sheer mesh construction, replicating the sexy-yet-supportive appeal of the reference product.
It uses a high-quality power mesh with excellent stretch and breathability, ensuring the functional comfort of the original is maintained.
The use of a flexible underwire is retained to provide the hybrid support (bra-bralette feel) that is a key feature of the original.
Modern construction techniques like bonded wings and seamless edges are carried over to ensure a smooth, invisible look under clothing.