Cable Edge Bracelet
by David Yurman
Trend Summary
Represents the Sculptural & Chunky Adornments theme with its amplified, modern take on the brand's classic Cable design, offering a more substantial look.
Key Features
- Bold, amplified Cable design
- Sculptural form
- Modern interpretation of a classic
Featured In
Product Specifications
Differentiation Strategy
Moves away from the literal twisted cable helix to a more abstract "woven" or "braided" motif, creating a unique design identity.
Introduces a contrasting finish (satin and high polish) to create visual depth and a distinct, contemporary texture.
Utilizes less common gemstone cuts like baguettes in a channel setting, offering a different kind of brilliance and a more modern feel than traditional pavé.
Offers a higher degree of exclusivity and personalization through made-to-order sizing and a proprietary clasp design, enhancing its luxury appeal.
Success Replication
Retains the core concept of a substantial, architectural, and sculptural precious metal bracelet.
Employs high-end materials like solid 18k gold and high-quality gemstones, ensuring it competes in the luxury space.
The focus on masterful craftsmanship and a unique, highly engineered clasp echoes the innovation and quality of the reference brand.
It remains a bold statement piece, designed to be the centerpiece of a look, thus capturing the same market of confident luxury buyers.