bracelets · US
Cable Classics Bracelet
As a classic sculptural piece, the Cable Classics bracelet is perfect for stacking, embodying the trend towards substantial, layered wristwear. Its timeless design allows it to be a standout piece or part of a mixed-metal stack.
Product signals
- Brand
- David Yurman
- Source
- brand_models
- Key features
- Iconic cable motif · Gemstone end caps · Stackable design
- Source mentions
- Vogue (International), Harper's Bazaar (International), Who What Wear (US), JCK Magazine (US)
Specification variants
2 static directions are available for this theme.
value-oriented
Twisted Steel Rope Cuff
- Primary Material
- 316L Stainless Steel
- Design
- Machine-formed twisted rope motif.
- Accent Material
- Stainless steel with gold-tone or rose-gold-tone PVD (Physical Vapor Deposition) coating.
- Style
- Open cuff.
- End Caps
- Polished stainless steel domes or simple bezel-set cubic zirconia.
- Available Widths
- 5mm, 7mm
- Finishing
- Polished
This product differentiates itself by focusing on the benefits of its materials. It will be marketed as a durable, tarnish-resistant, and hypoallergenic option for everyday wear. The design of the end caps will be simplified to be more modern and minimalist, such as flat, geometric shapes rather than classic domes, appealing to a customer who wants a hint of the trend without a direct copy. The brand could also offer contemporary PVD-coated colors like black or gunmetal, moving beyond traditional gold tones.
mid-tier
Sterling Silver Braided Cuff
- Primary Material
- Sterling Silver (.925)
- Design
- A braided or woven metal texture, offering a more complex look than a simple twist.
- Accent Material
- 14k Gold Vermeil
- Style
- Open cuff with slight flexibility for adjustment.
- End Caps
- Bezel-set, high-quality semi-precious gemstones (e.g., Labradorite, Moonstone, Lapis Lazuli) or lab-grown diamonds.
- Available Widths
- 4mm, 6mm
- Personalization
- Option for a small, hand-stamped initial on the interior surface of the cuff.
Differentiation is achieved through a unique design and a focus on modern consumer values. The "cable" is reinterpreted as a more intricate "braid" or "weave," creating a distinct but related texture. The product leans into the trend of personalization by offering custom initial stamping. By using high-quality lab-grown gems and trendy semi-precious stones, the brand can appeal to customers seeking both ethical choices and unique, less common gemstone colors.