Bold Rolo Chain Charm Bracelet
by Mejuri
Product Variations
Trend Summary
This piece directly addresses the trend for more substantial jewelry and personalization. The chunky chain makes a statement, while the ability to add charms allows for a unique, story-telling element.
Key Features
- Bold rolo chain
- Customizable with charms
- Designed for everyday wear
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through the use of an elongated rolo chain, which offers a subtle design variation. The hinged gate clasp provides a different mechanism for both security and charm attachment compared to the 'Stacker Clasp.' Offering an additional length option caters to a wider range of wrist sizes.
Success Replication
This derivative captures the essence of the Mejuri bracelet by using high-quality materials like 18k gold vermeil over sterling silver, giving it a premium feel. It maintains the bold, chain-link style and the innovative concept of a clasp that doubles as a charm holder. The focus on a piece that feels substantial and is designed for personalization is a key retained element.