Box Chain Bracelet
by David Yurman
Product Variations
Trend Summary
This bracelet's simplicity makes it an ideal foundation for the layered and stacked look. It can be easily combined with other bracelets in different metals, directly tapping into the mixed-metal trend.
Key Features
- Classic box chain design
- Versatile for layering
- Available in multiple metals
Featured In
Product Specifications
Differentiation Strategy
To appeal to a value-conscious consumer, this bracelet is crafted from polished stainless steel, offering a similar look to sterling silver at a more accessible price point. The chain design is a simplified square link, which is easier to manufacture than the more complex box chain. A standard lobster clasp is used for reliability and cost-effectiveness. The product is positioned as a durable, stylish, and versatile accessory for everyday wear.
Success Replication
This strategy focuses on retaining the core visual appeal of the reference product. The bracelet maintains the geometric, interlocking link design that gives the original its signature look. It is designed to be substantial enough to be worn alone as a statement piece or layered with other bracelets. The focus on a single, durable material like stainless steel ensures longevity and a clean, modern aesthetic.