Cooper Cardigan
by Jenni Kayne
Trend Summary
This popular crewneck cardigan blends luxury materials with a classic silhouette, making it a versatile 'Luxe Basic' that also fits the modern 'New Prep' aesthetic.
Key Features
- Wool and cashmere blend
- Crewneck style
- Celebrity and editor favorite
Featured In
Product Specifications
Differentiation Strategy
This cardigan differentiates itself with a textured fisherman rib knit for a more modern, cozy feel. The neckline is a funnel neck instead of a crew neck, offering a different look. The silhouette is boxier and more cropped, aligning with current high-waisted bottom trends. The material blend of merino wool with nylon and viscose offers a balance of quality and affordability for the mid-tier market.
Success Replication
This derivative keeps the distinctive bell sleeves and the substantial, high-quality feel of the original. The focus remains on a sophisticated silhouette that can be worn as a statement piece. It also maintains the versatility of being worn as a light jacket or a top.