Nico Cardigan
by Alex Mill
Trend Summary
A popular choice for its versatile shape, this chunky, cropped cardigan is a prime example of the 'Cropped & Boxy' trend, with its comfortable knit also fitting the 'Cozy Cocoon' feel.
Key Features
- Chunky knit
- Boxy, cropped silhouette
- Versatile shape
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through subtle but significant details. Instead of Corozo, this version uses trendy faux-tortoiseshell buttons for a different visual appeal.
The addition of two front patch pockets adds functionality and a slightly different aesthetic.
The ribbed trim on the cuffs and hem is designed to be wider, creating a more pronounced, contemporary detail.
The knit texture is also emphasized, perhaps with a more distinct stitch like a moss or waffle knit, to give it a unique handfeel and look.
Success Replication
This specification closely mirrors the successful elements of the Nico Cardigan, including the 100% cotton chunky knit, relaxed fit, and dropped shoulders.
It maintains the same crew neckline and button-front style, which are key to the original's identity.
The color palette is also directly inspired by the reference product, offering a similar mix of classic and fashion-forward options.