The Marc Cardigan

To target the value-oriented segment, the primary differentiation is the material, using a cost-effective cotton and wool blend instead of cashmere. The intricate intarsia knit is replaced with a more economical jacquard-knit pattern. Hardware is simplified to standard buttons, removing the expensive custom gold-tone elements. The fit is slightly more straight and less fitted than the reference product to simplify manufacturing.

This product captures the trendy essence of the Fair Isle pattern, which has seen a recent surge in popularity. It maintains the versatile, relaxed-fit cardigan silhouette that can be easily layered or worn on its own. The hip-length and classic round-neck design elements are retained for their timeless appeal and ease of styling. By offering it in classic, high-demand color combinations, it appeals to a broad audience. The overall aesthetic provides a nod to the "New Prep" trend without the luxury price tag.