Cardigan · US
The Marc Cardigan
A modern take on preppy style, this Fair Isle cardigan combines classic patterns with luxury cashmere, fitting the 'New Prep' and 'Luxe Basic' themes.
Product signals
- Brand
- Khaite
- Source
- brand_models
- Key features
- Cashmere fabric · Fair Isle pattern
- Source mentions
- Vogue US, Who What Wear, Harper's Bazaar, ELLE
Specification variants
2 static directions are available for this theme.
value-oriented
The Everyday Fair Isle Cardigan
- Primary Material
- Wool/Cotton Blend
- Material Composition
- 60% Cotton, 30% Nylon, 10% Wool
- Knit Type
- Mid-weight jacquard knit
- Colorways
- Heather Grey/Navy/Cream; Black/Burgundy/White
- Finish
- Soft hand-feel
- Sizing
- XS, S, M, L, XL, XXL
- Fit
- Relaxed fit
- Shape/Silhouette
- Hits at the hip, straight body
- Neckline
- Round-neck
- Closure
- Button front
- Buttons
- Standard plastic buttons in a complementary color
- Sleeves
- Long sleeves
- Trims
- Ribbed trims at collar, cuffs, and hem
- Pattern
- Simplified Fair Isle-inspired jacquard pattern
- Fabric Properties
- Some stretch
- Care Instructions
- Machine wash cold, lay flat to dry
To target the value-oriented segment, the primary differentiation is the material, using a cost-effective cotton and wool blend instead of cashmere. The intricate intarsia knit is replaced with a more economical jacquard-knit pattern. Hardware is simplified to standard buttons, removing the expensive custom gold-tone elements. The fit is slightly more straight and less fitted than the reference product to simplify manufacturing.
premium
The Oversized Alpaca-Cashmere Cardigan
- Primary Material
- Alpaca/Cashmere Blend
- Material Composition
- 70% Baby Alpaca, 30% Cashmere
- Knit Type
- Heavyweight, plush intarsia knit
- Colorways
- Ecru/Charcoal/Oatmeal; Deep Indigo/Camel/Black
- Finish
- Exceptionally soft, slightly fuzzy texture
- Sizing
- XS/S, M/L
- Fit
- Intentionally oversized and longline
- Shape/Silhouette
- Cocoon shape with a longer hemline that falls below the hip
- Neckline
- Exaggerated ribbed mock neck
- Closure
- Button front
- Buttons
- Custom, oversized brushed-gold buttons
- Sleeves
- Voluminous, full-length sleeves
- Trims
- Chunky, wide ribbed trims at the collar, cuffs, and hem
- Pattern
- Artistic, abstract intarsia pattern with hand-embroidered details
- Fabric Properties
- Very stretchy, plush, and warm
- Care Instructions
- Dry clean only
Differentiation is achieved by exaggerating the silhouette to be more oversized and cocoon-like, tapping into a desire for ultimate comfort and a strong fashion statement. The material is a plush alpaca-cashmere blend, offering a different tactile experience from the original's lighter knit. The pattern moves away from traditional Fair Isle to a more abstract, artistic intarsia design, potentially with hand-finished embroidery to elevate its uniqueness and craft appeal. Finally, oversized, custom-designed buttons serve as a distinct and luxurious focal point.